“Customer complaints are the schoolbooks from which we learn.” –Ivan Hall, VP of Operations, VEPCO
The quote above is from my father in the 1960s. Safety and customer service were the areas he constantly gave speeches to VEPCO’s employees. It is a lesson we could learn with our own website customer service efforts. Read on for tips to let your customers reach you.
A common mistake that entrepreneurs make when they build their website is that they make it hard for visitors to figure out how to contact them. This is kind of counterproductive. If your customers and prospects cannot contact you via your website or via some other way, they will get frustrated. Not only will they leave your website, they may never return.
Some of your audience may prefer to pick up the phone if they need help; others will prefer email. Here are eight ways that your customers may want to contact you.
If you’re a particularly small business, this might seem intimidating. However, today there are ways to create a phone line for your customers to call and leave a message. Tell them on the message that you’ll return their call within a specified time, and give them other ways to reach out in the message too. When you’re ready, you can hire a call center a lot less expensively than you may think. Click here for more information.
Set up a special customer service email so that people can get a response fast. Most customers and prospects want an answer within 24 hours. Set up your customer service email so that this is possible. Hire a customer service virtual assistant to help you.
3. Live Chat:
Another really great way that customers may like to contact you is via live chat. You can easily have a live chat customer service installed on your website that enables you to outsource to customer service VAs, or you can hire a company such as Freshdesk to do it all for you. This enables your prospects and customers to ask for help immediately.Here is a site to give you more information.
4. Help Desk:
Some customers and prospects actually prefer to try to get their own answers before talking to a person. A great way to offer this type of connection is to offer a help desk. Help desk software is simple to use and already configured to work with your customers so that when they search a question they can find an answer without talking to anyone. And if they can’t find the answer, they can escalate the issue on their own by sending an email or calling. A good resource is this website.
Today with the advent of social media and all the technology that comes with it including live video chat, many people use Facebook as their customer service portal. All you have to do is start a page or a group on Facebook for your business. Then start answering questions and engage with your customers. Here is a good book to help you get started..
Many people reach out to companies with questions on Twitter. If you’re on Twitter, ensure that you always check your direct messages. Customers and prospects will reach out that way to find out how responsive you are. For more information on using Twitter for business, click here.
7. Website Member Area:
Another thing customers love is exclusive contact. If you have a members’ area and give access to customers, they can handle all their customer service needs – including having a contact number only for customers.
8. Text Messaging:
Another way customers like to contact you is via text messaging. This is especially true with younger audiences who prefer not to talk on the phone. Enable a text only line of communication so that your customers can text you easily (and you them). Link to Textline platform – Here is a good book on how to use this in business.
Do you want to read up on customer service techniques? Do you wonder how to train others to deliver customer service. Here is a training guide to help you. Click here.
There you have it!
Create as many ways as you can for your customers and prospects to contact you. If they don’t have to search or jump through hoops to contact you about any questions they have, they are more likely to buy from you and to stay long-term customers.
Do you have any comments or suggestions? Leave them below. Also, please click Like and share this post with your connections and friends.
As Rosie the Thunder Dog would say:
“People don’t care about how much you know until they know how much you care.” –Theodore Roosevelt
If your website isn’t generating leads for you, then you’re not doing it right. A website is supposed to be like your storefront on the web.
Here are eleven ideas to increase the leads from your website.
- Add Multiple and Relevant CTAs:
Having only one CTA (Call to Action) on the page in the form of a sign-up form is not enough. You need to put CTAs wherever your audience is looking. Here are some areas to consider:
- Blog posts
- Your “About” page
- Content, “Above theF”
- On the landing page
- Your “Home” page
2. Add a Timed and Relevant Slide or Pop-Up”
There is a “love-hate” relationship with pop-ups for most marketers. The problem is, they do work. Therefore, putting a timed slide from the bottom, or an exit pop-up, or both, can help encourage your site visitors to sign up for your newsletters or get a relevant lead magnet.
3. Change What’s Not Working:
Before you change one thing on your site, do an audit. Find out what your conversion rates are for each page on your site. For the pages that have poor conversions, change them up to make them better. Often the problem is poor targeting; sometimes it’s just not having a CTA at all.
4. Use Analytics:
Use Google Analytics. You may want to consider hiring someone to help you to find ways to maximize your website’s performance in attracting leads.
5. Use a “Heat Map” Tool:
This type of tool enables you to actually find out exactly what your audience is looking at and clicking on when they come to your site. This can help you improve navigation tremendously. Try Hotjar.com.
6. Add In Live Chat:
Sometimes people just want an answer immediately. You can provide that with properly trained live chat customer service personnel. Try Zoho.com for software. to enable you to offer live chat relatively inexpensively.
7. Give Away Relevant Lead Magnets:
Double check to ensure your lead magnets are relevant to your audience. You can actually offer more than one lead magnet depending on the content that your audience is reading at the time. For example, if your audience is reading a blog post about journaling, you could offer a free journal template for MS Word as a lead magnet. It really is that simple.
7. Add More Testimonials:
People love reading testimonials from others who have used your products or services. Try to make it part of your follow-up to receive them. When you get a new customer, set up an automatic survey to be sent after they’ve had enough time to sample your products and services and ask for the testimonial.
8. Add Case Studies:
Another way to get people interested in your offerings is to create case studies. You can write them up or you can do interviews with successful people who have used your products and services.
9. Use Multiple Forms of Content:
Everyone learns and digests information differently. Therefore, having content in many forms such as text, video, images, graphics, and so forth will help everyone learn about what you can do for them in a way that they understand.
10. Test Everything:
When you create a new landing page, a sales page, a freebie or something else that needs to convert traffic, always double check that your assumptions are correct by testing. If you do split testing (meaning to offer two different versions of it), you’ll be able to improve and get better results over time.
11. Finally, always ensure that your website works across all platforms:
Not only should people be able to read what you’re offering, they should have no issues with buying right from their smartphone.
Leave a comment below and let me know hwat you think. Click the like and share button and let others know haw to increase the effectiveness of their lead magnets.
As Rosie the Thunder Dag would say:
Many business owners and start-ups simply don’t take their website seriously enough. They use free builders or free blogging application to build their websites.
Or worse – some people think they can use only a Facebook page or a LinkedIn account and not even have a website, yet get the same results. If they do have a website, they don’t add the functionality it needs, or think about their audience when they put content on the site. In short, it’s obvious they don’t take their website seriously.
If you’re committing any of these sins, stop.
Your website is a serious tool to bring serious business to you. Here are five reasons to take your website seriously
- Your Website Is Open 24/7:
Using the right technology, you can bring people to your website who will read your content and sign up for your email list. They might even land on specialized landing pages that encourage them to buy something that you’re offering.
2. People Use Google First:
Most people use Google Search to find what they need before they leave their house. If you’ve filled your website with the right content, that content will help people searching for certain terms to find you and your business.
3. It’s an Effective Branding Mechanism:
You can use your website as a way to further brand your business. Today, it’s expected that you have a website for your business. It’s more than a brochure and more than a place to get information. It’s the storefront for your business on the web. If you have a local business, the site will drive traffic to your physical store.
4. You’ll Get More Customers:
You website must have the following:
- A good home page with targeted content
- An “About” page that explains your story
- An email sign-up form to collect information from your target audience
5. You’ll Earn More Revenue:
It’s a proven fact (according to the Small Business Administration) that business owners who also have good websites earn more money. In fact, if you make sales online, over 50 percent come from new customers attracted to your website.
6. Your Competitors Have One:
Even if you don’t want to do it, you need to because your competition is doing it. Otherwise, when someone does a search for a business like yours, they’ll find theirs and not yours.
7. It’s a Marketing Machine:
Your website is a genuine marketing machine because:
- It draws in interested people
- Teaches them about your offerings
- Allow you to tell your story
- The content then convinces the reader to try your products or services
- All of this activity is done without your continued monitoring. Once it’s set up, it works for you.
8. Your Website Is the Center of All Your Marketing and Branding Efforts:
The truth is, your website should be considered the hub of all your online activities. Every social media post should lead back to your website. The The key point is to provide content that your audience wants to read, engage, and then share with social media.
Having an effective website proves that not only do you take your business seriously, you also take modern technology seriously. Websites give confidence to consumers that you’re a real business and not a scam.
Because people like buying from those that they feel they know, like and trust, a website is the first step to building that reputation.
Changing your WordPress blog is easy and doesn’t require coding! This is a sample lesson of my series of setting up a WordPress Blog for Seniors. Click the video for the lesson.
here you have it! Let me know what you think with a comment below. If you watched the video on Facebook, click the Like button!
Setting Up a Blog Using WordPress
“Life is either a daring adventure or nothing at all.” –Helen Keller (deaf/blind author)
Setting up a blog using WordPress doesn’t have to be challenging even if you don’t know the first thing about blogging. With just a few simple steps to follow you’ll be blogging away in no time.
Why Use WordPress?
It’s free. More than 25% of all websites and blogs on the Internet use this program. You don’t need to know a thing about coding. Did I mention it’s free?
How to Find WordPress?
Go to “cPanel” on your host server’s website. The fastest way to install WordPress software is to use Fantastico. Fantastico is software included with most hosting companies that allows you to install applications like WordPress on your site easily. If you’re not sure if your hosting company supports Fantastico (most do), then contact their customer support. They may have a similar program available to do the installation.
- Click on the “Fantastico Icon”
If you see a Fantastico icon when you log into your hosting account, click on it. You’ll be taken to a page with many options. Look on the left side and you’ll see WordPress. Click the link and you’ll be brought to the “install page.” On this page, you will find options to click.
Arrgg! More Options!
Don’t sweat it. These are easy options to fill out.
- Choose the correct domain name that you want to install WordPress.
- Don’t worry about installing it in a directory.
Leave that icon blank and it’ll post the blog on the home page of your site. If you prefer, put the word blog there and it will install on yourdomain.com/blog instead.
- Devise a Unique Administrator Name for Your Site:
Come up with an administrator name. Don’t use something like “admin.” It makes your site an easy prey to hackers. Choose a name unique to you such as “Fairlane B=Willy.”
- Critical Step: Choose Your Password Wisely:
Choose your password. While you may want to use an easy password, hackers love to crack the code to enter your website’s back room and wreak havoc with your blog. Let WordPress generate a password for you to ensure a secure code.
- Write down your administrator name and your password in a secure place.
- Set Up Your Blog’s Nickname:
Enter your admin nickname. This will be your display name and can be changed later if you don’t like it. You can use your name, your company name, or your initials. Enter the admin email.
This should be a working email address to which you have access. Be sure to double-check it to prevent errors. Next, choose your site name. Your site name can also be changed later in the administration settings.
- Create a Descriptive Slogan for Your Blog:
Enter the description of your website. This is your tagline or slogan. For example: HomeBizForRetireees.com: Make Money From Home, Even If You Are Retired!
- Now is the Time to Click Install:
Once you’ve done that, click “install WordPress.” A page will come up prompting you to review your choices. If they’re correct, click “finish.” If not, hit the back button and correct any errors.
How Long Will It Take to Install?
Once you install WordPress, it will take a few seconds to a few hours depending on your site and system before the site is set up and you can begin customizing it. You can log into your WordPress website upon completion by going to www.yoursite.com/wp-login.php. Enter the administrator username and password you chose earlier.
- Settings: More Choices to Tweak Your Site:
On the left side, look for a box that says “Settings.” In that box, there will be multiple settings you can tweak including your site name, slogan, your local time, your email address and more.
You Are Done. It is Time to Celebrate!
If you have questions about these settings, consult with your customer support or read the WordPress Codex, which contains a WordPress for Beginners section that answers the most common questions from new users.
Announcement: A New Series of Videos Just for You
I will be developing a series of short videos to show you how to install your blog. It is much easier to show you how to do it in “bite sized” bits of information. I discovered in my research that most videos are long and often overlook essential steps the author took for granted their audience would know. Hence, I would spend hours trying to figure out how to do that “missing step.”
Stay tuned to my blog for more information. Do you have any comments? Leave it below. Don’t forget to vote for my blog on YouTube with a “Thumbs Up,” and Facebook with a “like.” .