Create Relevant, Personalized and Actionable Messaging

Create Relevant, Personalized and Actionable Messaging


The man who stops advertising to save money is like the man who stops the clock to save time.” –Thomas Jefferson


Regardless of the way you send your messages to your audience, all messages need to be relevant, personalized and actionable. To illustrate:

  • Relevant content aimed at your target market
  • Personalized content tailored to the reader in your target audience
  • Action content leads the reader to take your desired action, i.e.,“click the link”


Questions to Ask Yourself

  1. Who are you trying to send a message to?

Create an audience persona before you even start to create the message. Write down who the person is, what their problems are, and so forth. Describe the person down to the clothing they wear and what they like to eat for lunch, and other topics interesting to them. You will do a better job at creating the right messages that get results.


  1. What pain points and goals do they have?

The people you want to reach with your messaging usually have some pain points that you want to address. “Pain Points” are simply the problems your audience wants to solve. Examples include:

  • Weight Loss
  • Low Self Esteem
  • Poor Sales
  • Poor Golf Scores

You should know them inside and out so that you can address them in your messaging. The more you can show that you relate to their pain points, the better


  1. Can you offer solutions to them?

Once you know their pain points, can you offer any solutions to them? If you focus your messaging on solutions rather than problems, your messaging automatically becomes very relevant to your audience.


  1. How can you create more value?

Whenever you can, find a way to add value to your messages. A good way is with a checklist that solves one of their pain points, or a cheat sheet, a white paper, or something that helps them with a problem or part of a problem.


  1. Can you prove your claims?

A great way to create relevant messaging is to show that you can prove any claims you make. You can do this with case studies and testimonials. This will help your audience trust your messages more.


What Your Messages Need to Include

  1. You must know your audience well:

It is imperative to study your audience. You need to know exactly who they are and what they do in their free time. You need to continuously study them to find out what their pain points are and other preferences that they have. This will help you create your messaging to be more relevant and effective.


  1. You must know your product (or service) well:

Anyone dealing with customers should know their products and services backward and forward. Train yourself and your customer service team so that they can help customers with all aspects of your products or services.


  1. You must include a CTA (Call to Action):

In every message you send, whether it’s a sales page, an email message, a blog post, or a social media post, you should include a call to action. Your CTA is vital for ensuring that your message is actionable. If you cannot think of a CTA, you may need to rethink your message.

Creating messages that are relevant, personalized and actionable takes just a little extra work, but the payoff is amazing. You are going to boost your profits exponentially.


Here is a book that offers suggestions on improving your communication to your audience. Click here for “Everybody Writes.”


As Rosie the Thunder Dog would say:


Eight Tools to Check Your Writing Mistakes

Eight Tools to Check Your Writing Mistakes


“Wise men speak because they have something to say. Fools speak because they have to say something.” –Plato



Writing doesn’t come naturally to everyone. Even good writers need help. These tools will help you improve your writing. Sometimes the suggestions will not make your writing better, though. Therefore you do need to understand the English language and grammar enough to decide if the suggestion makes sense.


  1. Grammarly:

This is a great plagiarism checker and grammar checker. You do need to have a basic understanding of grammar yourself to use the tool, but it gives suggestions that might make your writing better. You can use this both online and as a plugin for your Word application. Click here to vi


  1. Copyscape:

This tool simply checks for plagiarism. It’s great if you want a one-feature helper that’s fast and easy to use. You can cut and paste each article into Copyscape to ensure your content is 100 percent unique. Click here for more informa


  1. Hemingway App:

This online tool is free to use and will help you write bolder, clearer and simpler prose. You can use the desktop version or paste in your text in the online version. It tells if your sentences are too hard to read, if you use passive voice, and more. I really like this program. My passive voice is fast disappearing! Click here for the


  1. Wordcounter:

Keyword density is a fact of life. Google will punish you if you overuse a word in your text. If you fear that you overuse certain words, this word counter will list the words you use and count them. That way you can make sure that you’re not overusing any particular word. This will help you stay below that two percent keyword density that you seek.Here’s the


  1. Grammar Girl:

This feature on is an amazing way to double-check whether or not you’re getting a confusing concept right. Just do a quick search and she’ll explain the concept to you in a way that you understand and don’t forget. She really has good advice. Here is her li


  1. OneLook:

Use this online dictionary search tool to look in several dictionaries all at once. You will be positive that you know the right meaning for the word you choose to use with this online search platform. Do you want to know more? Click 


  1. Slick Write:

This tool checks grammar, stylistic mistakes and more. If you want to know if you’re being redundant or using the same word too many times, it works great. Many of us have particular words that we like to use; this helps give new suggestions. I suggest that you click 


  1. PolishMyWriting:

This online mistake checking tool will help you make your writing better by making suggestions that might work better. Again, you really do need to know what you’re doing to use this. Start polishing now by clicking here.


These writing checking tools are more than just a spell checker. They help you write strong, clear text that will communicate to your audience effectively. Whether you use MS Word, Pages, or something else entirely, all of these tools can be helpful. Some are free and some have an upgrade. None are expensive. Try one new one at a time so you can learn it enough to get the most out of it.

Start writing now and use these tools to control your fear of writing.

As Rosie the Thunder Dog would say:



The Key to Email Marketing Success

The Key to Email Marketing Success

“Success consists of going from failure to failure without loss of enthusiasm.” –Winston Churchill


When you build an email marketing campaign, it’s imperative that you conduct some form of testing to ensure that your campaign works as well as possible. There are many different types of tests that you can conduct to help you improve your email marketing efforts.

Plain Text versus Visual Message

You have a lot of leeway today in your ability to send beautiful and artistic messages. But should you? In many cases, plain text messages outperform visual messages. It depends on your audience, but you should conduct a test to be sure. Divide your audience and send half of them the visual message and half the text version.

Different Layouts

How your email layout looks may make a big difference too. When testing layout, change only one small thing. And again, separate your audience into two, and then send the different versions to each audience. How do they perform?

Call to Action Placement

Where you place your CTA (Call to Action) can make a big difference too. When you test your CTA placement, you only want to test that one thing. That is the only way to ensure that you’re testing for the CTA placement.

Use Your C

Time of Day

Another test that you should do is test the time of day that you send your messages to find out what time of day gets more response. You may find several times of day and days of the week that get more traction than others. This may require multiple tests to get it right.

Types of Content

You can send a lot of different types of content via email today. You can send video, links to full articles, links to sales pages, and put contextual information inside. It’s up to you. But what does your audience prefer? The best way to test this is to break it up. Try to focus on one type of content at a time in your testing.

Message Tone

Another thing you can test, which is a little riskier, is the tone of your message. For example, if you have unresponsive sign-ups, you might want to try a more aggressive approach to finding out if they’ll respond in some way even by unsubscribing.

Subject Lines

Trying different subject lines is the best way to ensure that your message gets opened. The key with subject lines is to be direct, using keywords and without trying to trick your audience into the opening. It’s better that they open it with accurate thoughts as to what’s inside.

Here is the truth: testing is the key to email marketing success. It’s one of the ways that you have full control over the success you experience.

Do you want to learn more about email marketing? Here is a bundle of books on “Email Marketing for Beginners, Strategies and Tactics.” Click here for the boo


As Rosie the Thunder Dog would say:



Finding Your Niche as a Senior Entrepreneur

Finding Your Niche as a Senior Entrepreneur


“Our greatest weakness lies in giving up. The most certain way to succeed is always to try just one more time.” –Thomas Edison


By the time you retire, you likely know what you enjoy doing. In fact, you may have become quite an expert at a particular topic such as Golf, Fishing, Cooking, Travel or Crafts.


Passion + Knowledge = Senior Business:

You may have also had job experience (such as security or financial) that you can turn into a moneymaking opportunity on the Internet. Imagine turning your lifelong passion into a profit-churning business.


Chose Your Methods:

There are so many online options for you to become a senior entrepreneur. Blogging, affiliate marketing, creating digital courses and many more ideas are waiting for you to voice your expertise to help others learn what you already know.

Exploring it further, you may see a way to turn that knowledge into a business that you can profit from and enjoy. Whether you’re looking for a niche that you’ll have fun dabbling in or one that will fill a need and make money – you can find success by following your passion.


speak out for home-based-businesses

Find a Niche\

There are different ways to go about picking a niche. Aside from profits and passions, make sure you either know enough about the concept to share it, or you’re willing to learn and share.


Newbie? No Problem!

There’s nothing wrong with starting your business as a bona fide newbie, and saying so – because people love to watch the journey unfold as someone absorbs information that’s new to them, and shares how they implement the knowledge until they achieve success.


Caution! Read this:

Make sure that you can enjoy – or at least stomach – writing about your chosen topic on a regular basis. Don’t pick something that will make you dread working on it often because blogs and online businesses require your attention.


Research Topics:

Go into a bookstore (storefront or digital) into the non-fiction category, or look online, and see what kinds of topics there are. These are generally topics people will pay money for – such as relationship help, cooking advice, and more.


Think Small:

Think about whether you want to be in a broad niche, such as anti aging or survival – or if you prefer to narrow it down to something like skincare or food prepping. Sometimes a broad niche gives you more opportunities for sales, but the narrow niche enables you to position yourself as the go-to expert a little more easily.


Don’t pick a niche that you’ll be unhappy in. Even a niche like depression may seem rewarding because you get to help people, but keep in mind that your audience may also make you feel sad if you’re the type of person to let other peoples’ problems weigh on you heavily.


For more information on finding a profitable niche, click here for the book: “Niche Marketing Online.” The author explains the strategy behind finding that perfect niche that you will enjoy developing over time.


Leave a comment below or click the “Like” and “share” button and let us know what you think.

As Rosie the Thunder Dog would say:




New Rules of Content Decreases Traffic Generation Power of Keywords

New Rules of Content Decreases Traffic Generation Power of Keywords

                     Why Keywords Are No Longer the Powerhouse Traffic Builder


Woman holding iPad

                          “To attract men, I wear a perfume called, ‘New Car Interior.’”  –Rita Rudner


I have been writing content as a professional writer for five years now. I began by writing content with a certain number of keywords. I did all kinds of keyword research in order to have a website that appears high in the search engine page rankings (SERPs).

Content in fast forward motion with wind behind it to show movement

Well, some of that is still true, but some of it is not. You do need to use keywords, but there is a lot more to it.


Google Is Smarter Now

Google Search and other search engines are smarter than they used to be. Now they not only understand that when a search term is used on a website, it is likely about that topic, but they also know how to find out why the site is important.


So while keywords are still used, you also need to have actual content that speaks to your audience in an intelligent and valuable way. In other words, the content is written for the human reader, not robots.

Examples of Content to Draw Visitors

  1. Video Is a Huge Traffic Driver:

With video, outside the title and description, there are not really that many keywords. Yet video is a big traffic driver and is weighted very heavily when it comes to sending traffic your way. If you want to increase traffic, you need to add video to your website as often as you add other types of content.


  1. Content Must Be Unique:

There is more to it than “spinning” an article to make it different and appear unique. It truly needs to be original. The content on your site – regardless of whether it’s text, video or images, needs to be interesting to your audience and original. It can’t be created just for search engine optimization; the content must be:

  • Entertaining
  • Engaging
  • Informing
  • Educating


Remember to focus on your audience when developing content.



  1. Your Website Must Be Mobile:

If your website is not mobile (example, Smart Phones & Tablets) at the moment you’re reading this, stop reading and go find out how you can make it mobile. It’s important because search engines will not list the site in the search engine results. You will be punished if your site is not using a responsive theme.

Click here for more information.

Check your WordPress Theme (template) to see if it is “responsive” (mobile friendly). If not, search for one and install it. Elegant Themes has over 40 mobile friendly themes in their collection. This blog’s template is from Elegant Themes. Their customer service support is very helpful and I was able to get this new theme up and running within minutes. Click here for more information.


Once that’s finished, start populating the site with content that’s original and interesting.


  1. Engagement Is Everything:

One of the biggest driving forces in getting higher search engine results is the engagement that your content brings. When your audience makes comments, clicks your link, shares your information and engages with you, that means a lot to the search engines.

Two people with words


A Keyword Is Not Dead

Keywords do help you get ranked on Google, identify what it is that you do, and help people find you. But, they’re not everything. There is more to getting higher search engine results than throwing up some keyword-rich content. The content needs to be relevant, targeted, and interesting to your audience to get real results.


Do you need help with your blog’s content? Hall Content can help you with your content creation. I also will consult with you on how to increase your website’s ranking in the search engines. Call me at 352-443-6724 or use my contact form to reach me today. Click here for my website for more information.



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