Book Review: WordPress, The Ultimate Beginner’s Guide

Book Review: WordPress, The Ultimate Beginner’s Guide


“WordPress: The Ultimate Beginner’s Guide,” by Andrew Johansen. Click here for the book.



It is not easy to build a website but WordPress doesn’t require us to know coding or programming. People 50 and over can use this advantage to begin blogging and building a home based business on line.

There is a learning curve. You will have to stick with the tutorial offered in this book and practice. I find it is better to read it first, try it, and then look for a video that explains what I did wrong. Practice makes perfect.

The key is not to give up. I will continue to report on books and videos that offer good tutorials on creating a blog or website with WordPress. After all, 25% of all websites and blogs on the Information Highway using WordPress can’t all be wrong!

Give it a try and leave a comment to let me know what you think. I will incorporate your feedback into future blogs in our quest to make a difference while working from home.

As Rosie the Thunderdog would say: Forward!

Thanks for Watching!


Q & A: How to Hear Better in Noise

Q & A: How to Hear Better in Noise

Tips to Hear Better in Noise


Samsung Sound Bar Model HW-D360 2.1 Channel 130 Watts


If model is not available, here is the page listing the latest Samsung Sound Bar: 

Question: I cannot hear conversations in a movie or TV show because the music drowns out the speech. What can I do?

Answer: I have the same problem and it is frustrating to see people talking and only hear the music or the background traffic noise.


I discovered that the Samsung Sound Bar has the ability to enhance the speech from the background noise. It has a computer program that increases the speech signal over the background music and noise. It is also good for music and stadium sound effects. But I use the “talk” program that makes the speech louder than the background noise. Above is the Samsung Sound Bar model and a link to to learn more about it. If the model is not available, I have the link to the Samsung Sound Bar page.


It works for me. I hope this will help you. My friend just wrote that it is really a pleasure to watch movies on TV again.


Question: How do I hear in noise with a severe hearing loss?

Answer: I have the same problem. I used to use a Phonak Handimic fifteen years ago, but when I got the Cochlear Implant, I lost that ability to use it. I went to HearUSA and worked with Dr. Rosier to solve my problem. I am blind and cannot read lips any more. Parties are too dark for me to see. I feel very alone.


She found that Phonak doesn’t make a receiver for my brand of Hearing Aid and Cochlear Implant. But they do have the MicroLink. It is a FM receiver equipped with an induction loop. I wear it around my neck and turn on the “T” or Telephone switch and hear through the induction loop. See video for a demonstration.


Then I have a Rogers Pen. The name came from the term “Roger That.” It is the size of a pen. The computer in the pen determines the noise and how to raise the speech signal greater than the noise. It increases the signal-to-noise ratio to enhance the speech. When the pen is aimed at the person, it narrows the beam to pick up their speech.


When the pen is flat, it becomes omnidirectional picking up sounds in a 20-foot radius. I can put the pen on the other end of a long conference table and hear the speaker at that end. I wish it had been available for my board meetings at Charlotte Speech and Hearing Center.


When noise is present, the microphone reduces the radius to ten feet, suitable for a table of four. It adds the signal to noise ratio and I can hear conversations in a restaurant. Now, I enjoy having a conversation at parties and restaurants.


The Rogers Pen and Phonak MicroLink are available at your Phonak supplier. You can go see Dr. Danielle Rosier at HearUSA at Sumter Landing, here in The Villages, Florida. She can help you, as she helped me.


Question: Should I Wear a Hearing Aid to Prevent my Hearing from Getting Worse?

Answer: Did that salesperson say that with a straight face?

No. Hearing Aids makes sounds louder not prevent from losing more hearing. Not wearing a hearing aid will not cause greater hearing loss.


Advances in hearing aid technology are wonderful and I will cover that in future blogs.


I hope this will help you overcome difficulty with hearing in noise. I know it will help you to develop a home-based business when you are retired.


This is Bill Hall, reporting to you from


Forward! Thanks for watching.



What Is Visual Advertising?

What Is Visual Advertising?

Review: Visual Content Marketing Will Help Retired Home-Based Business Owners Compete with                               the “Big Dawgs” on the Internet.


Picture of Albert Einstein

“Creativity is intelligence having fun.”

–Albert Einstein


Developing money making online business requires using marketing tactics to attract customers. As a retired home business owner, you need to understand the basics of content visual advertising.


Other than a radio ad, advertising is highly visual in nature. Thanks to platforms like Instagram, YouTube and Pinterest, with Facebook and Twitter getting on board with visuals, it’s becoming even more popular online.


Some examples of visual advertising:

  • YouTube videos
  • Instagram posts
  • Certain themes on Facebook
  • Twitpics
  • Snapchats

Each of these are very good examples of visual marketing and advertising.


Anonymous Advertisers are Extinct

digital pic of a T-Rex

Today, online marketers can’t hide behind a false persona. They have to be open and out in the world about who they are instead of being anonymous.


Transparency = Trust

As a business owner, you need to be open and honest with your target audience. This is a good thing, because you will build trust between you and your audience.


Pictorial Ads

Visual advertising is technically pictorial ads using visual cues to market your business. The old advertising model is to buy time or space and insert your ad. Let’s challenge that notion, because today you can use visual elements in all your online marketing, both paid and free, to spread awareness of your brand.


You can do it across all channels that use visual elements, including your website or blog.


A Picture Is Worth a Thousand Words

They say a picture is worth a thousand words, and people marketing online know that. That’s why they want to use visuals to make their point. Social media platforms were developed to capture this incredible marketing tool using pictures.

Pinterest Logo

Pinterest Logo

Sites such as Pinterest and Instagram gained popularity so quickly. Twitter and Facebook have had to follow suit and add more visual elements to their platforms. Visual marketing and advertising gets results.



Elements of Visual Advertising

Here are the elements that make up visual marketing:

  • Imagery
  • Colors
  • Fonts
  • Composition
  • Repetition
  • Humor
  • Basic appeal to humanity by showing images of humans.

The more you can humanize an advertisement, the more it will speak to your target audience, and using clear visual elements will accomplish that.


Making It Work

When you embark on using visual advertising you can make a huge impact, but you have to be very careful to do it the right way. One wrong image or placement can make good intentions go wrong. Remember that everything you do online lasts forever and there is no taking it back.



Can a Soloprenuer Like Me Compete?

Yes. Remember this crucial fact: Nobody on the Internet knows you are a small business owner. You want to use this advantage to communicate your knowledge, products, and services.


Fortunately, there are tools and outsourcing methods to help you compete with the big boys on the Net.


Here is a picture of my dog, Molly:


Dog typing on computer keyboard looking at the computer screen

On the Internet, nobody knows I’m a dog!


Tools You Can Use

There are a lot of tools you can use to help you now, even if you know nothing about graphic design. Tools like; will help you develop great visuals. You can hire people inexpensively on to help you work on par with bigger businesses, even though you don’t have an advertising firm.

Key Resource:

Visual Content Marketing: Leveraging Inforgraphics, Video, and Interactive Media to Attract and Engage Customers,” by Stephen Gamble. This is a great resource for ideas on how to use visual marketing to attract attention and customers to your small business. Click here for the book.


Don’t give up before you start your business. You can compete on the World Wide Web. Do you have any ideas on how to utilize Visual Content Marketing in your advertising campaign? Drop me a line and share it with other soloprenuers.


Retirees Can Make Money With Their Blog

Retirees Can Make Money With Their Blog

Five Ways to Earn Money from Your Blog


“Survival can be summed up in three words:                Never Give Up! Just keep trying.”                                                                        Bear Grylls


If we’re going to talk about profit from blogging in the next series of posts, we’d better start with the most important discussion of all.


How do you make money from your blog?

When I retired, I tried starting a blog but failed to make a go of it. I read several books and found several authors who were quite knowledgeable about blogging. Jason Wolf is one of them and he published Blogging Blackbook: Everything you need to Know About Blogging from Beginner to Expert.


I tried several times to start a blog. I failed mostly because I couldn’t develop enough ideas to keep them going. However, all of my research on blogging and making money online led to

Jason Wolf’s book, “Blogging Blueprint,” was instrumental in helping me to develop this blog and find a way to make money from home.


I developed a plan, and then I worked the plan. Then I discovered you have to have an idea of how to make money with the blog. This article will help you to think about what you would like to do to monetize your blog.


To give you some ideas, here are five straightforward ways you can earn money from you blog:

  1. Sell Advertising:

Many bloggers capitalize on their traffic by selling advertising for their blog. This works well for high traffic blogs that can attract high paying advertisers. It is often the choice of bloggers who don’t want to do any selling on their blog and want to focus solely on content. Still, there is selling involved in attracting advertisers and there is plenty of work involved in serving advertising clients.


  1. Affiliate Marketing:

A common choice for many is to go the affiliate marketing route by earning commission through recommending products. Many bloggers place ads in their side bars, at the bottom of posts and so forth, but the affiliates who make the most money make product recommendations directly to their audience. They write about products, recommend relevant products in their posts and so forth.

Computer keyboard and pen

This blog is an example of affiliate marketing. I do not use Google ads on this site because the “home-based business” term attracts a lot of “scam” offers. The products I recommend are not “scams” and I try to offer good ideas to help you develop your online business.


  1. Product Sponsorship:

Sponsorship is a similar concept to advertising, but in many cases, no money exchanges hands. Instead, bloggers are treated to free products in return for mentioning their product, running a giveaway and so forth. Many large and small companies are actively looking for the opportunity to reach their target audience through bloggers, so there is plenty of opportunity to enjoy a variety of perks.


  1. Sponsored Posts:

Like successful bloggers, many companies understand that the most premium ad space on a blog is the blog post itself. Sure, you can put ad banners in your sidebar, but those are most likely to be ignored because people focus on your content. That’s why many companies are willing to pay for the opportunity to post on your blog. Sponsored posts are usually more commercial in nature, but as the blog owner, you ultimately decide which posts you will accept and which you won’t.


  1. Bolster Your Product Sales:

If you already have an existing online business where you sell your own products such as necklaces and bracelets, a blog can be the perfect complement to this. Engaging your audience, building a more loyal relationship and educating them on your product is a win-win for everyone.


If you are hesitant to write articles on your products, consider outsourcing the writing to a freelancer. I offer blog content development on my business website, Hall Content Click here to view the site or use the contact form above this page.


Certainly, this isn’t an exhaustive list of the possible ways to profit from a blog because every blogger and business is different, but it gives you plenty of ideas to get started.

Key Resource:


Blogging Blackbook: Everything You Need to Know About Blogging from Beginner to Expert, by Jason Wolf. Click here for the book.


Stay tuned for part two on making money with your blog. What do you think? Write a comment below and let me know your thoughts.




Product Review: Profitable Online Business for Retirees in 2016

Product Review: Profitable Online Business for Retirees in 2016

Product Review: Tiffany Lambert’s Affiliate Marketing Challenge



“Success is not final, Failure is not fatal: It is the courage to continue that counts.”–Winston Churchill


One strategy in developing passive income is to focus on making money on our online business through sales of products and services. When we are retired, we can pace ourselves in developing websites, blogs and information products to sell to our audience. This article is the first of a series to generate ideas on what you can do to create passive income.


Become a Niche Affiliate Marketer

There are many products already created that you can promote on your website or blog. If you do not have a website, there is another way to reach your audience. You can post articles on “authority” sites such as and You can also post articles on social media such as Facebook and YouTube.


Understanding SEO techniques will help search engines find information easily and quickly. An authority site will gain immediate creditability with Google.

There is one disadvantage to this method. You do not have control over the length of time your blog will be posted. It can be taken down at any time.

Accordingly, it is better to develop your own blog and become an authority site as you add content to the blog. This method takes longer, but you have complete control over your content postings.


How to find Products to Sell

Affiliate networks have the ability to provide a product for you to sell and keep track of your sales and commissions. Here are a few of the top affiliate networks:

  • ClickBank
  • JVzoo
  • Warrior Forum
  • Commission Junction
  • Share-A-Sale
  • Amazon Affiliates

These programs are reliable and highly rated by affiliates. They provide a unique link to the product you are promoting and use “cookies” to track your sales and calculate your commission. While the commission rates vary by network, the end result is you will receive a check for your efforts in persuading your readers to buy the product.


This blog, Home Biz for is an example of an affiliate site. I write content explaining a topic that is useful for my readers. I provide information useful to create, operate and market home based and online businesses.


I may recommend a book or product relating to one of the subjects. I point out the sections useful for retirees seeking to develop their home-based business. Then I add the affiliate link and make it easy for the reader to click through to the product page.


The commission does not affect the price for the product I recommend. Amazon Affiliate program will pay a 4% commission. Since I try to recommend books that cost less than ten dollars, my commission amounts to pennies. But as traffic to my blog increases, so do the pennies. Like snow during a snowfall, it will accumulate.


Warning: Steep Learning Curve Ahead

I became intrigued several years ago with the potential of affiliate sale commissions. I devoured books on Kindle trying to understand how to do the “simple formula” to generate affiliate income.

Take my advice: It is not simple.

It takes time and effort to understand how to make money online. I took several courses and finally found one that I can recommend to you.

Key Resource:

Tiffany Lambert has been an affiliate marketer for several years and did an “Affiliate Marketing Challenge” last January.

Here is what you get:

  • Thirty video lessons showing you her step-by-step method to create relevant content for your audience.
  • How to set up a blog using a host server, domain name and WordPress.
  • How to create the blog with a good free theme, and key tools to make the blog easy for your readers to use.
  • How to brainstorm your topic using keyword search tools.
  • How to find products to sell from ClickBank and
  • How to create content that converts to sales.
  • How to brainstorm topics and headlines in less than fifteen minutes.
  • How to obtain affiliate links to gain commission sales.
  • Why you should post a “disclaimer” or “notice” that your site is an affiliate marketing site.
  • Tiff will do a review of your website or blog and offer suggestions to make the content stronger and appealing to your readers.
  • She will “hold your hand” while you work the methods to create a great blog.

While the live challenge is over, she is still reviewing her student’s content and corresponds with you by email. I believe that personal attention is similar to your teacher in the classroom helping you along the way. Her suggestions to improve my blog and the content were extremely helpful.

I am “tech-challenged.” I don’t know how to write code or design a website. Yet, Tiff was able to show me how to overcome my fears and launch this blog.

It was a great experience for me. I have been trying to create a successful blog for four years now. In thirty days, this “over the hill” blogger climbed a very steep learning curve and reached the top with the blog you are now reading. Amazing!

I am working my way through Tiff’s “List Building Challenge.” You will see that project come to fruition in the near future. Once it is up and running, I will write about my experience.

I am sure you will also want to check this “challenge” today. Click here and start building your online business today.





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