“Sometimes by losing a battle, you find a new way to win the war.” –Ivan Hall
There are a lot of reasons why people fail at affiliate marketing. Some people are just not cut out for Internet marketing. They do better working for someone else in a “real world” setting. They obtain a steady salary in return for working long hours and lacking personal freedom.
On the other hand, you may be perfectly cut out for becoming an Internet entrepreneur.
However, for some reason, you are finding it difficult to make a full-time living as an affiliate marketer. It may be because you are making some simple mistakes that are keeping you from the set of results and financial independence you are looking for.
Listed below are 5 common reasons why people fail at affiliate marketing, and understanding them could put you on the path to affiliate marketing success.
1 – They Expect Instant Success
Affiliate marketing can produce profits rather quickly. However, a life-changing income that offers time and financial freedom almost never happens overnight. Do not expect overnight success to be the case in your affiliate marketing endeavors. Especially if you are working your Internet marketing game part time, it could take several months, or even a couple of years, before you see significant growth and income.
2 – They Don’t “Niche Down” Far Enough
Are you thinking about entering the billion-dollar weight loss industry? If so, you would be well served to dig down to a much finer focus than weight loss. There are some companies that cater to the larger weight loss marketplace that spend literally millions of dollars a year on advertising. It is very difficult to compete with these companies.
However, when you dig down deeper in that larger niche, you begin to find less competition. You also will find that sales are easier, as tiny, micro niche markets are incredibly passionate. Do you think it would be easier to sell a “weight loss for everyone” product, or a “weight loss for women over 50 who want to get their Bikini body back” product?
A second niche market is much easier to attract attention. This niche competition is easier to attract readers than the massive “weight loss” market. This is why “niching down” leads to affiliate marketing success rather than failure.
3 – People Give Up Too Soon
Affiliate marketing is an incredibly competitive business, in any niche. Newbies are entering the affiliate marketing landscape every day. They hear about the riches promised, and they see others making tons of money with this business model.
Unfortunately, many of these people give up right when they are on the verge of developing a real presence as a respected affiliate marketer. You need to give this Internet business model at least a 1 or 2 year commitment. If at that time you have not made any significant money, you can move on knowing that you made a worthwhile effort.
4 – They Promote Anything and Everything
Don’t be that person. Don’t promote any and every product that has a healthy commission. First off, you should definitely be sticking to one topic or market. Once you decide on a niche to pursue, do a lot of homework. Buy the products, try the services and read the books before you promote them.
Limit yourself to a handful of extremely high-value products that have drawn rave reviews by customers. Promoting anything and everything, with a new offer going out to your email list or web visitors every day, is a quick way to be ignored in the affiliate marketing landscape.
5 – They Don’t Add Value
There are literally thousands of affiliate marketers promoting the same products and services you are. How can you get someone to buy through your affiliate links rather than another one, especially when the price and the product are exactly the same?
Create an incredible bonus that would attract someone to buy your product. If you are promoting a popular fitness video, add a video series or an eBook as a free bonus that perfectly accentuates the product you are promoting. In this way you add value to the purchase, something that 99% of all affiliate marketers never attempt to do.
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Online businesses must navigate the internet ocean filled with icebergs. Like the sinking of the Titanic, Google and social media platforms can change abruptly, sinking your business without a trace. A good email list will help you sail the internet waters safe and secure in the knowledge that your audience will never lose you.
Here are eleven reasons why your email list is your lifeboat:
- Grow a Sustainable Business:
Your list is your business. It will sustain you no matter what happens tomorrow. That way you will not depend on changes to Google algorithms, or your favorite social media platform disappears. You will thrive with a good list.
2. You Own the List:
This is something you own and will own forever. You can offer products to your subscribers. You can develop a newsletter with paid advertisements to support it. But the point is, you own it.
3. You Have a Direct Line to Your Audience:
– When you have people on an email list, you can email them directly via your autoresponder system. This is a direct contact, not a social media update. You know people will read your email.
4. Without a List Your Funnels Fail:
Sales funnels are important if you want to have a successful, long-term business. It’s how your audience travels through the buying cycle and an important part of building a real business.
5. You Can Sell Your Business:
A good strategy for your retirement plan is to sell your successful online business. That includes your list. Buyers know that is the strength of your online sales presence. Thus, the big list is a great retirement plan.
6. It’s a Great Way to Build Relationships:
You can build a great relationship with your subscribers by sending updates about your life. And by saying things you don’t normally say on social media,
7. Get More Traffic:
When you have a big list, and you send them an update about your blogs, you’ll get more readers and more traffic. They’ll go read your blog, share your blog, and your traffic will increase dramatically.
8. Key Business Success Indicator:
One way to tell how well your business is doing now and in the long term is that your list is steadily growing and the response rate is growing too. You can tell if something is not right when your conversion rate declines.
9. It’s Like a Mini ATM:
This is sort of rude, but it’s kind of the truth. Whenever you need extra money and you have a good list, if you send a good offer to your list that is relevant, you can expect a response rate between two to seven percent. Some list owners such as Tiffany Lambert have higher conversion rates due to the high quality of her list subscribers and her ability to provide products that her audience will buy.
10. Make More Sales:
It’s just a fact that you’re going to make more sales in email than you do straight off your website.This is why even bigger companies like Amazon and Overstock.com use email.
11. Email Is Better Than Social Media:
You may love social media. You may be having some wonderful results from social media. But, think of this: MySpace, Blab, and even Facebook and Twitter change things and make it harder to market to your audience. They even disappear. But your email list will always be yours.
Sailing the internet ocean can be treacherous because it is filled with icebergs that can sink your ship without a trace. Building an email list will take time, but if you build it properly, it will be the best life boat to keep your business afloat.
Leave a comment and let us know what you think. Hit the like and share buttons and let your friends know about the advantage of developing your own email list.
Social media marketing is a lucrative way to position yourself as an expert. Successful marketing will generate leads and sales.
Mistakes with this strategy include:
- Being tagged as a spammer
- Taking steps that are considered rude
- Not paying attention to the rules of the road
Before you embark on the social media marketing journey, you must consider these ten points:
- Position Yourself as an Expert:
When you are seen as an expert, people will trust what you have to say about an issue. To position yourself as an expert, act like one by answering questions and showing what you know without trying to sell anyone on anything.
2. Contribute Meaningfully:
Add value in your comments, not just “I concur” or “I hate that.” Be creative, with every contribution that you make.
3. Choose Productivity over Activity:
There is a vast difference between activity and productivity. Don’t get on social media just for fun. Have a plan of action in order to get results. You can play on social media during personal time; don’t fool yourself and think playing on social media is productive work.
4. Choose Quality over Quantity:
Being noisy isn’t really going to get good results. You need to choose quality over quantity when it comes to the content you share and the contributions you make.
5. Never SPAM:
Keep in mind that different networks and groups see SPAM differently. Some groups don’t allow you to share your links, while some do. Pay attention to the rules of every network and group you join, and stick to them even if others aren’t.
6. Be Authentic:
Only one person in the entire universe can be you. Therefore, you need to be you and not try to be something you’re not. If you’re a night owl, it’s okay; If you don’t like suits, that’s okay too. Not everyone does, and when you’re in it for yourself, you can be exactly who you are.
7. Don’t Be Entitled:
Just because someone lets you join their network, connect with them on LinkedIn or invites you to their group, doesn’t mean that you’ve been given carte blanche to do whatever you want. Follow the rules, and be polite. Don’t pitch your wares unless you’re asked to do so.
8. Keep Up-to-Date on Trends:
In any niche, there are trends that come and go. If you’re smart, you’ll pay close attention to these trends so that you can update your audience, stay updated yourself, and find new ways to do things when the need arises. Not everything that works today will still work tomorrow.
9. Use Multimedia and Images:
It’s important to use a mixture of different types of media and not just text on your social media networks. Use amazing images and video to create a multimedia interaction with your audience that they’ll not soon forget.
10. Follow Up:
This is likely the most important thing of all. When you network with someone, remember to follow up with them. Try to keep notes on people that you know you want to keep up with over time. That way, you can remember something important. You might send them a news clipping, a thank you note, or just a link to an article you read that you know they’d enjoy.
The important thing is that when you use social media marketing, you don’t become too promotional. The point of social media is to be social and engage. This is the key to ignite the most powerful force in the world when it comes to marketing: word of mouth.
Did you like this post? Click the like button and share with your friends. Want to read more on Social Media Marketing? Click here for a good resource.
“All of us need to understand the importance of branding. We are the CEOs of our own company, “Me Inc.” To be in business today, our most important job is to be head marketer for the brand called “YOU.” –Tom Peters in Fast Company
Your brand is everything about you, your professional reputation, online image, offline image, your work style, and how you engage with everyone. To develop a personal brand, consider the following questions:
- What do you want someone to think of when they hear your name?
- What particular skills and talents do you want people to identify with you?
- Does your LinkedIn Profile page demonstrate your brand?
What do People Think About You?
Right now, determine how people describe you? Ask friends and associates to share their opinion. Then use LinkedIn to develop your personal brand.
Here are five tips to help you develop your personal brand on LinkedIn:
- Decide on a Tag Line:
Once you’ve decided how you’d like to be known, develop your tag line. Here are some examples:
- The Go-to Person for All Things WordPress
- Online Information Marketing Content Expert
- The Paleolithic Nutritional Expert
- Be Yourself
The very best way to develop a personal brand is to be yourself. Be sure to include on your LinkedIn profile those things that describe you. Be honest. Don’t exaggerate. People will develop trust if you are honest and truthful about yourself.
- Focus the Headline
On LinkedIn, the headline is a very important focal point for how you want to be seen. Craft a headline that will lead people to click on your page. A poor headline will not attract clicks. You have four seconds. Don’t waste it.
- Brand Your LinkedIn URL
On LinkedIn you get to choose a unique URL to point to your profile. Most people use their name. But, if someone is searching for a Paleo Nutrition Expert, will they find you? Consider using a keyword in the URL and link with your name.
- Contribute Your Knowledge Regularly
Participate in groups with relevant, pithy comments. You can also “like,” “share” and comment on things that your connections have shared on their status updates.
Let your connection know you are engaged and active. Here are some suggestions:
- Announce your white paper as a profile update
- Announce your eBook as a profile update or as a post for your connections
- Share a blog post about your niche
- Share other people’s work (with your added commentary) within your niche
- Develop your reputation as the “go-to person” who can find the information people want about that topic.
Establishing a personal brand takes time, consistency, and true knowledge of your niche.
Need a Writer for Your LinkedIn Content?
I am available to help you develop a social media strategy on LinkedIn. The service includes:
- Profile Headline
- Profile Banner Photo
- Profile Summary
- Profile Updates with Article Content
- Profile Updates with links to articles on the web
- Keyword suggestions to increase search engine optimization
Contact me at firstname.lastname@example.org with your questions. I will gladly help you develop your personal brand for the most powerful social media network for professionals and businesses.
As Rosie the Thunder Dog would say:
How to Create a Strong LinkedIn Profile
“Always think thoughts that are productive and positive. For the Law of Attraction possesses your key to either endless misery and woe or to an abundance you never knew could be achievable.” –Xavier Streeter
LinkedIn is a professional social network that is a gigantic business-networking event, working 24/7 around the world. It is more than a job search network where you post a resume. It is the key for a successful online “B2B” (Business to Business) marketing campaign targeting small businesses, professional service providers, and digital marketing services.
It is a “suits” network version of Facebook. No cute pictures of your grandchildren here. This is where you can promote yourself and / or your business to targeted businesses and professionals ready to connect with you. People on LinkedIn expect to connect with experts.
Everything Starts with Your Profile
Walt Disney once remarked that his huge business empire with movies, TV series, books, and amusement parks, “It all started with a mouse.”
On LinkedIn, the mouse would be your profile. Here are the key areas that you must complete to have an effective profile that attracts attention.
Upload a professional headshot that showcases yourself in the manner you’d like presented to the world. Don’t use your webcam for this crucial portion of your profile. It should be a head shot, professionally dressed, smiling, and NO sunglasses. People are suspicious when you hide your eyes.
The headline shows up on LinkedIn beside your photo and under your name. Think of it as a “click ad.” Choose keywords carefully that describe what you do. Don’t waste time with job titles. I discovered in my research that using a pipe “|” symbol to separate the keywords. It looks better than a comma because it differentiates the words in an attractive way.
The summary is created before your work history and after your headline. It’s a great place to describe the things that you can do for your customers. If you want to attract people to your service or product, be sure to focus on them, not you. Don’t be the bore at the party who only talks about themselves and never asks anything about you. This is social media, talk to people and be approachable.
On the profile there are two places where you can add videos. It’s a great place to put a video introduction of yourself or showcase your product in action. You can also add “Special Reports” in PDF format for customers to download. This is an effective way to showcase your expertise. You can even include a link to a slide show. Remember, stay professional, but give valuable content.
- Work History:
On LinkedIn this area is more like a resume. But you can still create it so it displays how you served your customers so the reader can develop trust in your expertise. Pay close attention to details and be completely honest. There is no room for exaggerations on Linkedin.com. After all, someone with whom you’ve worked previously will see it.
It is a good idea to ask old colleagues and supervisors for recommendations. Don’t send a form letter; personalize each one, reminding them of what you accomplished with them. This will help them know what to write in your recommendation letter.
Anyone can give you an endorsement but it’s important to only accept the ones from people you know. You can use the settings to hide or show endorsements.
You can Do It Yourself or Hire Me
By following these tips you can create a strong and effective LinkedIn profile that works for you.
However, I know it is difficult to write about yourself. I specialize in LinkedIn Profiles Makeovers. I will write your profile that will attract leads from people seeking your service or product. Call me at 352-443-6724 and leave me your telephone number and time zone. Let’s create a profile that you will be proud to use to promote yourself and / or your business.
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As Rosie the Thunderdog would say: