“You can’t expect to just write something and have visitors come to you—That’s too passive.”—Anita Campbell
The entire point of using social media is so that your target audience finds you. Simply creating a profile isn’t enough to help your audience locate you. Here are six tips that you can use to make it more likely to be discovered.
- Create a customized URL:
On your profile page, you have an opportunity to create a customized URL with keywords to attract search engines. Here are some suggestions on where to place the URL:
- Use it in your email signature line
- Use it on your website(s)
- Use it on your Tweets
- Use it on your Facebook posts
- Use it on your Google+ posts
- Use it on your YouTube posts
- Customize your Website Links:
You can list three website links on your profile page. Customize these links with keywords to attract people to your profile.
- Create Keyword Rich Headlines:
Under your name, beside your picture on LinkedIn, is a place for you to create a headline. Use keywords that describe what you do, Separate the keywords and keyword phrases with the pipe “|” in order to differentiate your skills.
- Use Keywords in your Summary:
Under your photograph, name and headline is an area that is called the Summary. You have three seconds to attract your reader’s attention. Use keywords in your introduction sentence to make your profile stand out from the crowd.
- Use Keywords in your Experience:
In the area where you input your work experience, it’s important to use keywords there too. Keywords will describe the expertise that you have and help people find you on LinkedIn.
- Turn off Privacy Features:
This is key if you want to be found on LinkedIn, or any social media for that matter. Check your privacy settings to ensure that all privacy features are turned off so that anyone can locate you. I am amazed at the number of people complaining about not generating leads and failing to check the privacy option.
Being found on LinkedIn is a great way to improve your career, expand your business, and promote your products and services. I can help you with this challenge with my “Hall LinkedIn Profile Makeover” service. Connect with me at firstname.lastname@example.org or call me at 352-443-6724.
“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” –Sun Tzu
LinkedIn can increase you market reach exponentially. Never before in history have business owners had so much information at their fingertips, with such close proximity and access to their markets. LinkedIn is an effective marketing channel that targets businesses and professionals.
Here are 4 tactics you can use to increase your market reach:
- Search for Prospects:
The power of LinkedIn search of its database is incredible. You will find extensive information on your prospects. Let’s look at some key data points to help you in your search. There are three levels of connections as they relate to you:
- First degree connections are direct contacts
- Second degree connections require a connection request
- Third degree connections require an introduction from your shared connection
The type of information LinkedIn provides is also amazing:
- You can determine the background of the connection
- You can see the connections you have in common with your prospect
- You also can find information on their products and services
- You can find common interests, schools, charity, and much more to help you establish common ground with your prospect
- Conduct a monthly search
- Compile a list of your results
- Choose the top three decision makers
- Decide how to reach them
- Try to connect with them by the end of the month
- When you make the connection request, introduce yourself by sharing a common interest
Here is an example:
If the prospect’s charity interest is feeding the homeless and you share that same passion, let them know in your introduction.
“Hi Joe! I see we work every Saturday to feed the homeless people by serving food in a shelter. I am so excited. My wife and I just helped a homeless mother and her two small children not only eat a hot meal, but we placed them in a woman’s shelter. How about you? Let’s connect and get to know each other.”
Frankly, it would be difficult not to connect with a person sharing your social cause.
- Join Targeted Groups:
Groups are an excellent way to market your business, products and / or services to interested parties. The trick is not to become a spammer by only using the group to promote your stuff. Instead, become a resource to the group within your expertise. Over time, people will come to know, like and trust you.
- Join three group
- Find 2 that you believe your target market uses
- Find one your colleagues use
- Create a unique introduction for each group
- Participate daily.
- Create Your Own Group:
If your goal is to make sales, then create a group for your target audience with you as the leading expert. Share information with the group and offer to help members with problems. People will remember you as the expert.
- Use existing material you created (like your blog) and use it for a group
- Invite the people to join
- Ask them to invite others
- Consider marketing the group to get more members
- Interact regularly with your group.
- Purchase Direct Ads:
The best use of direct ads is with your company page.
- You can budget expenses via “Impressions” or “Clicks”
- You can create a variety of ads
- Target your audience with relevant keywords in the text of the ad
- With the right “Call to Action,” these ads will generate leads
- LinkedIn ads are effective in promoting your brand
- LinkedIn ads can build your targeted connections list
- LinkedIn ads are cost effective
- Selecting the right keywords will reach your key business customers
Following these four marketing strategies for LinkedIn will help you expand your reach, increase brand awareness, and improve sales.
Need help creating your profile?
Connect with me at email@example.com and let me help you today.
Did you like this article? Let me know today what you think with a comment below.
How To Expand Your Network On LinkedIn
“My golden rule of networking is simple: Don’t keep score.” –Harvey MacKay
LinkedIn members have access to the following:
- Have the chance to connect with decision makers
- Conduct research
- Display their experience
- Solicit recommendations
- Establish themselves as experts in their field
- Increase their reach to new customers
By seeking out the right connections and asking to be introduced to new connections, you can increase your contacts exponentially.
You should think of LinkedIn as an online “Chamber of Commerce” networking meeting. Accordingly, your LinkedIn profile and activity should be conducted like you are at a business meeting. The people you meet here care about what you can do for them to make their business or themselves better.
In order to expand your reach, use the tools that LinkedIn provides such as:
- Company pages
- Share articles
- Share posts
- Share videos and slideshows
This will give you the opportunity to virtually interact with the most people who may become valuable connections. Unlike other social networks, it’s important to be more choosey about who you connect with. You can help by:
Crafting a Compelling Profile
- Include your best “head and shoulder” picture
- Fill out the profile completely
- Develop a strong headline
- Develop a summary of your background
- Even include your business related extracurricular activities
- Include your community and charity activities.
- Remember to use keywords in every part of the profile
- Choose bullets and lists over long sentences
- Allow for plenty of white space
- Include various forms of information such as links to presentations, PDF files, videos and more.
Create a Company Page
If you have a business, create a company page on LinkedIn. This will give you a chance to showcase what your business does without showcasing yourself. LinkedIn allows you to include:
- PDF files or “white papers” to describe and demonstrate what your business does.
You can also use paid LinkedIn advertising to promote your business page.
Join Groups Strategically
Groups on LinkedIn offer an extraordinary opportunity to establish your expertise. Once people see you as an expert in your niche they’ll start asking to connect to you.
Within Groups on LinkedIn, once you join, you can contribute to discussions, and start discussions. You can even create your own niche group in order to go even further with establishing your expertise.
Join relevant groups that consist of your target audience and groups sponsored by your competition to learn from their expertise as well.
Expanding your network on LinkedIn is almost as simple as just asking to be introduced, but do make sure that your profile is perfected before you get too active.
I can help you develop a great profile that will assist your readers to get to know, like, and trust you. Contact me at firstname.lastname@example.org and let’s start a conversation.
Do you hate the idea of networking? Here is a good book that will help you network and enjoy the process. Click here for “Networking for People Who Hate to Network.
As Rosie the Thunder Dog would say:
Leave a comment below and let me know what you think!
Link to book: