“You can’t expect to just write something and have visitors come to you—That’s too passive.”—Anita Campbell
The entire point of using social media is so that your target audience finds you. Simply creating a profile isn’t enough to help your audience locate you. Here are six tips that you can use to make it more likely to be discovered.
- Create a customized URL:
On your profile page, you have an opportunity to create a customized URL with keywords to attract search engines. Here are some suggestions on where to place the URL:
- Use it in your email signature line
- Use it on your website(s)
- Use it on your Tweets
- Use it on your Facebook posts
- Use it on your Google+ posts
- Use it on your YouTube posts
- Customize your Website Links:
You can list three website links on your profile page. Customize these links with keywords to attract people to your profile.
- Create Keyword Rich Headlines:
Under your name, beside your picture on LinkedIn, is a place for you to create a headline. Use keywords that describe what you do, Separate the keywords and keyword phrases with the pipe “|” in order to differentiate your skills.
- Use Keywords in your Summary:
Under your photograph, name and headline is an area that is called the Summary. You have three seconds to attract your reader’s attention. Use keywords in your introduction sentence to make your profile stand out from the crowd.
- Use Keywords in your Experience:
In the area where you input your work experience, it’s important to use keywords there too. Keywords will describe the expertise that you have and help people find you on LinkedIn.
- Turn off Privacy Features:
This is key if you want to be found on LinkedIn, or any social media for that matter. Check your privacy settings to ensure that all privacy features are turned off so that anyone can locate you. I am amazed at the number of people complaining about not generating leads and failing to check the privacy option.
Being found on LinkedIn is a great way to improve your career, expand your business, and promote your products and services. I can help you with this challenge with my “Hall LinkedIn Profile Makeover” service. Connect with me at firstname.lastname@example.org or call me at 352-443-6724.