How to Kill Your LinkedIn Profile

How to Kill Your LinkedIn Profile

4 Mistakes to Avoid When Using LinkedIn

“Experience is simply the name we give our mistakes.” –Oscar Wilde


Do you want to ensure failure on LinkedIn? Here are four essential steps to ensure your LinkedIn profile will not attract attention from anybody at anytime.These steps are the best way I know to ensure failure and destroy your presence in cyberspace.

LinkedIn is a powerful networking community of professionals. It’s much easier to screw up on LinkedIn than on Facebook or Twitter. Sharing your child’s potty habits seems to be the norm on Facebook. LinkedIn though, is not like that. It’s a place to share professional updates and information about your industry. It is not a place to debate politics, or discuss your hangover.

Here are four mistakes to avoid when using LinkedIn:

  1. Please Do Not Use a Fake Name

LinkedIn is a repository for your professional life. The worst thing you can do is to be anonymous. I know there is a lot of concern about people getting private information about you off the Internet, but this is not the place to worry about that.

On LinkedIn, being found is the name of the game. If you do not use your real name, the one you use at work and in business, you will not be found. If people find out later that your real name is different, you’ll lose trust.

In addition, you will want to ask for endorsements and recommendations from former colleagues and you can’t do that if they don’t know who you are. You must be authentic on the LinkedIn network in order to make it fruitful. If you cannot do that, and be yourself, you may as well not join.


  1. Avoid Using a Terrible Picture or Posting No Picture

Your photo on LinkedIn is a graphic representation of your most professional self. It’s okay if you work at home in your PJ’s, but on LinkedIn, its important to try to capture a good close up image of your face (what you have on won’t matter).

People want and need to see your eyes, nose and mouth. It’s how colleagues will recognize you, and how new people will react to you. First impressions count!

Avoid images common on Facebook. This is not a dating site, a beachwear showcase, or displaying your team’s sportswear. Facebook demands creativity to attract attention and the background is almost as important as the person in the picture.

On LinkedIn, it is your face that matters and the background is not noticeable. You can use your camera on the computer or smart phone to take a close up picture and then post it to your profile.


  1. Do Not Create a Half-Hearted Profile

Some people join LinkedIn and are so overwhelmed by the profile that they skip parts or just never finish it. The profile is key to:

  • Your ability to connect with others
  • Obtain recommendations for work that you’ve done
  • Provide the social proof that shows you as the hardworking professional that you are.


Fill out all aspects of the profile that you can and then take note of the parts you’ve not completed. Find ways to fill out the profile completely. Why? Because your profile’s goal is to have people know, like and trust you. Without trust, they will not contact you.

Wait! There is hope. You can develop a powerful profile that will attract people to your profile and begin the process to get to know, like and truat you.

I can help you develop a great profile that will generate attention and leads. You can contact me below, on LinkedIn, or by email at

  1. Non Participation Can Kill You

Ok, you created your profile. You jumped in by connecting with current and former colleagues. Now you must participate in the discussion.

You can do this by offering information to discussions on LinkedIn groups. You can also read articles posted by your connections with your comments. LinkedIn is social media such as Facebook, so you can “like” and “share” updates from others. This is a great way to build trust and promote reciprocity.

Leave a comment and share this article with your friends.

I write killer profiles that “Stand Out From the Crowd.” Connect with me on LinkedIn at:


Here are other ways to contact me:

Bill Hall

LinkedIn Profile Makeover Consultant

LinkedIn Lead Generation Expert



Telephone: (US Eastern Time Zone) 352-443-6734

Skype: William.hall55

Schedule a ten minute appointment:


LinkedIn Profile Page:

As Rosie the Thunder Dog would say:








5 Reasons Why People Fail at Affiliate Marketing

5 Reasons Why People Fail at Affiliate Marketing

“Sometimes by losing a battle, you find a new way to win the war.” –Ivan Hall


There are a lot of reasons why people fail at affiliate marketing. Some people are just not cut out for Internet marketing. They do better working for someone else in a “real world” setting. They obtain a steady salary in return for working long hours and lacking personal freedom.

On the other hand, you may be perfectly cut out for becoming an Internet entrepreneur.

However, for some reason, you are finding it difficult to make a full-time living as an affiliate marketer. It may be because you are making some simple mistakes that are keeping you from the set of results and financial independence you are looking for.

Listed below are 5 common reasons why people fail at affiliate marketing, and understanding them could put you on the path to affiliate marketing success.


1 – They Expect Instant Success

Affiliate marketing can produce profits rather quickly. However, a life-changing income that offers time and financial freedom almost never happens overnight. Do not expect overnight success to be the case in your affiliate marketing endeavors. Especially if you are working your Internet marketing game part time, it could take several months, or even a couple of years, before you see significant growth and income.

2 – They Don’t “Niche Down” Far Enough

Are you thinking about entering the billion-dollar weight loss industry? If so, you would be well served to dig down to a much finer focus than weight loss. There are some companies that cater to the larger weight loss marketplace that spend literally millions of dollars a year on advertising. It is very difficult to compete with these companies.

However, when you dig down deeper in that larger niche, you begin to find less competition. You also will find that sales are easier, as tiny, micro niche markets are incredibly passionate. Do you think it would be easier to sell a “weight loss for everyone” product, or a “weight loss for women over 50 who want to get their Bikini body back” product?

A second niche market is much easier to attract attention. This niche competition is easier to attract readers than the massive “weight loss” market. This is why “niching down” leads to affiliate marketing success rather than failure.

3 – People Give Up Too Soon

Affiliate marketing is an incredibly competitive business, in any niche. Newbies are entering the affiliate marketing landscape every day. They hear about the riches promised, and they see others making tons of money with this business model.

Unfortunately, many of these people give up right when they are on the verge of developing a real presence as a respected affiliate marketer. You need to give this Internet business model at least a 1 or 2 year commitment. If at that time you have not made any significant money, you can move on knowing that you made a worthwhile effort.


4 – They Promote Anything and Everything

Don’t be that person. Don’t promote any and every product that has a healthy commission. First off, you should definitely be sticking to one topic or market. Once you decide on a niche to pursue, do a lot of homework. Buy the products, try the services and read the books before you promote them.

Limit yourself to a handful of extremely high-value products that have drawn rave reviews by customers. Promoting anything and everything, with a new offer going out to your email list or web visitors every day, is a quick way to be ignored in the affiliate marketing landscape.

5 – They Don’t Add Value

There are literally thousands of affiliate marketers promoting the same products and services you are. How can you get someone to buy through your affiliate links rather than another one, especially when the price and the product are exactly the same?


Add value.

Create an incredible bonus that would attract someone to buy your product. If you are promoting a popular fitness video, add a video series or an eBook as a free bonus that perfectly accentuates the product you are promoting. In this way you add value to the purchase, something that 99% of all affiliate marketers never attempt to do.

I found this book to be a good beginner’s guide to Internet marketing. Click here for more information.

Social Media ROI

Social Media ROI

How to Measure Performance With Your Social Media Platform?

Social media is an important part of business both online and offline. There are many different social media outlets to choose from. When you decide on which outlets to use, how can you be sure that they are helping your business in any way? Measuring metrics is the best way to determine if you are getting your return on investment.

Social Media Metrics Determines Performance

“Social Media ROI” gives you all you need to know about managing social media for business as well as how to measure your efforts so you are not wasting money.

One of the first steps is to learn the purpose of your social media strategy. What does your company want to accomplish? It all begins with hearing your clients and delivering on their requests.

Before you begin, decide how you will execute your social media strategy while keeping true to the overall goals of the company.

Social media is also an excellent way to boost your customer satisfaction rating.

  • Utilize it to deliver increased customer support
  • Answer their questions in real time
  • Communicate to build relationships with your client base

Learn to measure FRY:

  • Frequency
  • Reach
  • Yield.

To understand measuring performance with your social media platform, read Social Media ROI by clicking here.

Did you like this post? Leave a comment below with your input. Click “like” and share this post with others.

As Rosie the Thunderdog would say:



Likeable Social Media

Likeable Social Media

How can social media work for me?

How about harnessing the power of word-of-mouth advertising? On the virtual streets of the cyber world, businesses can still advertise and get the word out about their products and services. They can also influence others to spread a word or two as advertisement. Use your social media outlets to their fullest extent.

How Can a Little Business Like Mine Compete?

In “Likeable Social Media,” you will go beyond the surface of many social media networks and find out what you need to do to get them to do the most for you.

What all business owners need to understand is how to stop talking and  start listening to what their customers have to say. Then, use that information to:

  • Redefine your target market for maximum yield
  • Engage your customers
  • Work on building real relationships
  • Answer their questions.
  • Stay transparent when dealing with them
  • Cut off all negative comments and publicity right away
  • Always give your customers great value in exchange for their time and attention.

Those thumbs up, likes and shares will all be from satisfied customers.

Click “Likeable Social Media” direct link to find out how you can improve your social media presence today.

Great book on using social media!

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As Rosie the Thunderdog would say:


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