“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” –Sun Tzu
LinkedIn can increase you market reach exponentially. Never before in history have business owners had so much information at their fingertips, with such close proximity and access to their markets. LinkedIn is an effective marketing channel that targets businesses and professionals.
Here are 4 tactics you can use to increase your market reach:
- Search for Prospects:
The power of LinkedIn search of its database is incredible. You will find extensive information on your prospects. Let’s look at some key data points to help you in your search. There are three levels of connections as they relate to you:
- First degree connections are direct contacts
- Second degree connections require a connection request
- Third degree connections require an introduction from your shared connection
The type of information LinkedIn provides is also amazing:
- You can determine the background of the connection
- You can see the connections you have in common with your prospect
- You also can find information on their products and services
- You can find common interests, schools, charity, and much more to help you establish common ground with your prospect
- Conduct a monthly search
- Compile a list of your results
- Choose the top three decision makers
- Decide how to reach them
- Try to connect with them by the end of the month
- When you make the connection request, introduce yourself by sharing a common interest
Here is an example:
If the prospect’s charity interest is feeding the homeless and you share that same passion, let them know in your introduction.
“Hi Joe! I see we work every Saturday to feed the homeless people by serving food in a shelter. I am so excited. My wife and I just helped a homeless mother and her two small children not only eat a hot meal, but we placed them in a woman’s shelter. How about you? Let’s connect and get to know each other.”
Frankly, it would be difficult not to connect with a person sharing your social cause.
- Join Targeted Groups:
Groups are an excellent way to market your business, products and / or services to interested parties. The trick is not to become a spammer by only using the group to promote your stuff. Instead, become a resource to the group within your expertise. Over time, people will come to know, like and trust you.
- Join three group
- Find 2 that you believe your target market uses
- Find one your colleagues use
- Create a unique introduction for each group
- Participate daily.
- Create Your Own Group:
If your goal is to make sales, then create a group for your target audience with you as the leading expert. Share information with the group and offer to help members with problems. People will remember you as the expert.
- Use existing material you created (like your blog) and use it for a group
- Invite the people to join
- Ask them to invite others
- Consider marketing the group to get more members
- Interact regularly with your group.
- Purchase Direct Ads:
The best use of direct ads is with your company page.
- You can budget expenses via “Impressions” or “Clicks”
- You can create a variety of ads
- Target your audience with relevant keywords in the text of the ad
- With the right “Call to Action,” these ads will generate leads
- LinkedIn ads are effective in promoting your brand
- LinkedIn ads can build your targeted connections list
- LinkedIn ads are cost effective
- Selecting the right keywords will reach your key business customers
Following these four marketing strategies for LinkedIn will help you expand your reach, increase brand awareness, and improve sales.
Need help creating your profile?
Connect with me at email@example.com and let me help you today.
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“LinkedIn is for people you know. Facebook is for the people you used to know. Twitter is for people you want to know.” –Seth Godin
The Internet has opened the world to seniors who might be limited in their ability to move around and get things done. Being alone is the number one complaint among stay-at-home seniors and depression can set in unless some level of socialization is available.
How the Internet Helps Seniors Achieve a Better Quality of Life
Seniors who use the Internet to socialize and expand their horizons all agree that those who don’t use the ‘net are at a serious disadvantage. The Internet offers a world of information such as seminars, webinars, chat rooms, blogs to express your opinion and so much more.
Expand Your Social Circles and Stay Mentally Active
It’s a shame if seniors don’t or won’t take advantage of this relatively new way of socialization. Socializing with others, either on the ‘net or in person can open a whole new world to seniors who might otherwise be alone for long periods of time.
Socialization in Retirement Communities Like The Villages, FL Slows Memory Decline
The science of socialization reports evidence that those seniors in the United States who lead an active social life will experience a slower decline in memory. Online socializing with others can promote feelings of well-being and satisfaction that never happens with those seniors who don’t know how to use a computer or the Internet.
Reach Out and Touch Someone
Social media sites help seniors keep in touch with family and friends. The ability to Skype or use apps such as Facetime can bring seniors even closer and help them feel more connected and involved.
Home-Based Business is Possible with Social Media
Internet jobs and business building are available to seniors who want to utilize their lifetime skills after retirement. It’s a great and sure way to supplement an income that might not be enough to make ends meet.
Technology has changed our lives – mostly for the better. Seniors are a group that can benefit greatly from the opportunities offered with computers and the Internet. The skills they learn offer a sense of purpose and hope for the future as well as helping financially to meet daily needs and desires.
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Never Stop Learning, Ever!
It’s imperative that seniors know what is available through the Internet. Learning Internet marketing can open a global scale of commerce and socialization that was never possible before.
And the socialization aspect of learning how to navigate the Internet is a fun and important way to keep in touch with others, learn new cultures and keep the mind active and alert.
Home Biz for Retirees Wants to Help Seniors Succeed on the ‘Net
Consultants exist on the Internet to help seniors learn the skills they need to engage in social media and to build an online business that will help supplement their retirement income and boost their confidence and mental acuity.
If you’re a senior, you’ll find friends and networking partners as well as customers who are ready in many different countries – waiting for someone to help them in a niche of your choosing.
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As Rosie the Thunder Dog would say:
“Don’t watch the clock. Do what it does. Keep going.” – Ivan Hall
Winston Churchill wrote that he never thought of retirement. Indeed, England called him to be the wartime Prime Minister during the greatest crisis in its history. He was 65 years old and led his country to victory. Interestingly, his party forced him to retire when he was in his forties. But he continued to work by writing articles and serving in the backbench of Parliament. The people forced him to retire after the war, but he persevered and became Prime Minster later in his life.
Most people have many productive years left after retirement, but you have to want to overcome the “youth movement” and age discrimination. You need to decide on what to do with the rest of your life. You will have the time to start a new career, lead a different lifestyle and enjoy numerous successes.
How Much Golf Can We Play Anyway?
Is Retirement the Gateway to a Life of Action or a Life of Isolation?
Seniors aren’t content anymore to accept the gold watch and then be delegated to a life of isolation. It might be fun and relaxing for a while, but eventually boredom sets in and it becomes difficult to spend the days in forced nothingness.
After the travel and the honey-do projects, spending time with family and friends – and don’t forget sleeping in – you can become so bored and inactive that depression can set in, changing your health and outlook on life.
Angry Time Clock Controls Your Freedom
My Personal Experience After Retirement
When I retired early due to my vision and hearing loss which made working as an Audiologist difficult, I decided to pursue a new career writing grants, blogs, and content for clients. I am glad technology exists to allow me to work from home and have more time to spend with my wife and dog. My wife and friends serve as editors and advisors to my writing. The last five years has been exciting and fulfilling. There is never a dull moment in my life!
But retirement can be a very active and exciting time for seniors. Rather than finding a job, which can confine you to certain hours of the day, think about starting an online business.
Start a Home-Based Online Business
Online businesses can be very rewarding, both financially and intellectually. You set your own hours and supplement your retirement income nicely from an online business when done properly.
Don’t worry if you feel technically challenged. There are many universities, colleges and online courses that offer specially designed courses for seniors on everything from computer programming to simply getting to know your computer.
A Purpose to Your Life
You’ll be learning a new and exciting way to fill the hours of the day with project planning and marketing that will not only boost your income, but will provide a way to keep your brain power sharp.
The intellectual challenges you face now can turn into incredible opportunities in the future. You will be challenging your brain to stay active and delay the effects of memory loss.
Starting an Online Business with Little or No Cash
Learning about available opportunities on the Internet can provide you with a boost in income that can be stimulating and profitable – and with very little startup costs. If you have a computer and know how to use the Internet, you can start your own business.
Not only will you have extra money – but you’ll have the added satisfaction of building and growing your own business. It’s easy to become overwhelmed when beginning anything new.
But if you keep yourself motivated by joining blogs and other ways of keeping in touch with seniors just like you, such as social media groups, you’ll soon master the strategies of making money on the Internet and be on your way to a new and exciting life-after-retirement.
Do Research Now
There are books to read to help you get started. This book is an Amazon Best Seller and has 4.5 star ratings. “Passive Income: 30 Strategies and Ideas to Start an Online Business” is selling as a Kindle book for the bargain price of 99 cents at the time of this writing. Click here to grab the book before the price goes up!
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As Rosie the Thunder Dog would say
How To Expand Your Network On LinkedIn
“My golden rule of networking is simple: Don’t keep score.” –Harvey MacKay
LinkedIn members have access to the following:
- Have the chance to connect with decision makers
- Conduct research
- Display their experience
- Solicit recommendations
- Establish themselves as experts in their field
- Increase their reach to new customers
By seeking out the right connections and asking to be introduced to new connections, you can increase your contacts exponentially.
You should think of LinkedIn as an online “Chamber of Commerce” networking meeting. Accordingly, your LinkedIn profile and activity should be conducted like you are at a business meeting. The people you meet here care about what you can do for them to make their business or themselves better.
In order to expand your reach, use the tools that LinkedIn provides such as:
- Company pages
- Share articles
- Share posts
- Share videos and slideshows
This will give you the opportunity to virtually interact with the most people who may become valuable connections. Unlike other social networks, it’s important to be more choosey about who you connect with. You can help by:
Crafting a Compelling Profile
- Include your best “head and shoulder” picture
- Fill out the profile completely
- Develop a strong headline
- Develop a summary of your background
- Even include your business related extracurricular activities
- Include your community and charity activities.
- Remember to use keywords in every part of the profile
- Choose bullets and lists over long sentences
- Allow for plenty of white space
- Include various forms of information such as links to presentations, PDF files, videos and more.
Create a Company Page
If you have a business, create a company page on LinkedIn. This will give you a chance to showcase what your business does without showcasing yourself. LinkedIn allows you to include:
- PDF files or “white papers” to describe and demonstrate what your business does.
You can also use paid LinkedIn advertising to promote your business page.
Join Groups Strategically
Groups on LinkedIn offer an extraordinary opportunity to establish your expertise. Once people see you as an expert in your niche they’ll start asking to connect to you.
Within Groups on LinkedIn, once you join, you can contribute to discussions, and start discussions. You can even create your own niche group in order to go even further with establishing your expertise.
Join relevant groups that consist of your target audience and groups sponsored by your competition to learn from their expertise as well.
Expanding your network on LinkedIn is almost as simple as just asking to be introduced, but do make sure that your profile is perfected before you get too active.
I can help you develop a great profile that will assist your readers to get to know, like, and trust you. Contact me at firstname.lastname@example.org and let’s start a conversation.
Do you hate the idea of networking? Here is a good book that will help you network and enjoy the process. Click here for “Networking for People Who Hate to Network.
As Rosie the Thunder Dog would say:
Leave a comment below and let me know what you think!
Link to book: