If you are retired and have been reading this blog for awhile, you know that I believe that the internet levels the playing field. We can achieve our goals without worry that a client is turning us down because we are “too old.”
I found an excellent article on this topic. The author lists several reasons why “ageism” is an non-issue.
What I liked about this article is the list of reasons to help us change our mindset and move on to success. We have the depth of knowledge that only the “college of hard knocks” can provide. We need to sell that to our clients when making our pitch for business.
Here is the link to the article. Enjoy!
Let me know what you think. Share your own experience with us and let’s encourage one another as we build our business after retirement. Click the like button and the sare button and let people know there is hope for us!
Remember Rosie the Thunder Dog?
You’ve likely looked around and can see that many people are successful, even though they aren’t perfect. If you’re not aware of that, then you need to start taking notice.I think success not only is measured by outcomes, but also by perceptions.
The secret that successful people know is this:
Doing the work and getting it done, as imperfect as it is, creates success.
There are many famous and infamous quotes that tell you just this, so let’s look at some of them and think about what they’re really saying.
1. Avoid “Paralysis by Analysis!” Ivan Hall
When we try to get every scrap of information possible, we can get bogged down and not get anything done. The smartest people fail due to this trait. Get it done and move on.
2. “What you lack in talent can be made up with desire, drive and giving 110% all the time.” – Don Zimmer
You can see the truth in this by looking at some of the people who are tops in the entertainment industry, especially pop music. Amy Grant, a singer-songwriter who has had more than ten top ten hits, once said of her success that she just took her “three-octave” voice and got out there and did it.
3. “The hustle brings the dollar. The experience brings the knowledge. The persistence brings success.” – Ross Simmonds
As a digital strategist and internet marketer, Ross is big about the hustle. This is because he knows the truth. No one knows what they’re doing until they do it and have experience doing it. The trick is to keep going even when you feel like a fraud. Only successful people keep going while everyone else just gives up – or never starts to begin with.
Nobody Is Perfect
Just like being “the one who does things” and “gets things done” creates success, the opposite will create either failure or a complete failure to launch. Most of the time entrepreneurs don’t do things due to fear, and that fear is tied up in perfectionism.
You have to realize that no one is perfect. Not you, not them, not anyone.
Everyone has flaws, but that doesn’t matter. You can create and still be flawed. You can become successful while you’re learning and as long as you do it, it’ll eventually happen. You will become a success.
As Theodore Roosevelt once said:
“It is hard to fail, but it is worse never to have tried to succeed.”
Are you going to try to succeed now? Stop waiting for perfection if this is holding you back. Stop waiting until you know everything. You’ll never know everything. Perfection does not exist in reality. You want to try to do your best and commit to God the rest.
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As Rosie the Thunder Dog would say:
Your website is so much more than a brochure describing your business. It is literally a goldmine waiting to happen. But, you have to set it up correctly. You need plenty of calls to action and reasons to give people to want to be connected to you, buy your information or products, and even promote you. It all starts with your website.
1. Lead Generation Software:
Consider the following software:
The above are all good examples of lead generation software that can help you turn your sales pages into automated lead generation machines.
You also need an autoresponder to help you capture the leads that the awesome sales pages you create, with the lead generation software, garners you. This enables you to send automated messages and mass messages to those who are on your lists.
Here are some popular autoresponders to check out:
3. A Well-Made Website:
There is a lot of discussion about what encompasses a really well-made website. But today, using tools like WordPress can make developing a website easy for beginners. Even web designers are using the platform to build amazing websites that work for everything – from blogging sites, to a full e-commerce site with the entire litany of bells and whistles.
It’s really important to gather the intelligence necessary to keep attracting your audience and keep them coming back to your website. One way to do that is to check your numbers and work by the numbers. The data will show you what is working and what is not working, and will help guide you toward more success.
5. Awesome Content:
That’s right, content is a tool for you to use to engage, entertain, educate and delight your audience, but it’s also a tool to use to attract traffic from search engines for your website. The content you create should be highly targeted information for your audience only. It should provide just the right information to show that you’re the one to provide them with what they need in that niche. Check out this link: http://www.allcustomcontent.com/
6. Targeted Lead Magnets:
A lead magnet is usually a freebie that you create to give to leads to turn them into prospects. It’s a tried-and-true method of engaging with people to make them lifelong customers and fans of your business. It can be something super-simple like a checklist or a short report. As long as it’s targeted based on your audience, it will work.
7. A Solid Social Media Presence:
You’ll need someplace to promote your content to help drive traffic. One way to do that is via social media. Thankfully, there are awesome tools that you can use to automate a lot of your social media marketing efforts. Tools like Hootsuite.com help get the word out.
8. A Product People Want:
That’s right; you need to offer to your audience something they need and want. If you can define the problem and then present the solutions to the audience in such a way that they realize they want this and have always wanted it, you’ll be that much more successful.
Your website is just sitting there anyway. You may as well add these tools to your arsenal since they work. Once you have your website and all the infrastructure surrounding it set up, you’ll start collecting more leads – faster than you ever thought you could.
Do you need content? Contact me at 352-643-6724. Leave a comment below and share your experience with our readers. Also, press the like button and share this post with your friends.
“You are serving a customer, not a life sentence. Learn how to enjoy your work.” –Laurie McIntosh
Statistics show that keeping a customer happy is a lot less expensive than getting a new customer. Therefore, it’s imperative to form a customer-centric attitude that you pass on to every part of your organization.
You know the saying as well as anyone: “You have two ears and one mouth for a reason.” Well, it’s a good analogy for what you should do in any situation, not just business. Zip your lips and listen to what the customer has to say and you’ll see that they’ll calm down and give you just the way to help them.
2. Study Your Audience:
You should always be conducting research on your audience. Audiences grow and change even while maintaining the same demographics over the years. Think about how different 25-year-olds are today from what they were in 1950. The more you know about them and their lives, the better you can serve them.
3. Get Feedback:
You can nip some problems in the bud immediately simply by asking for feedback from customers as a matter of practice. Give your customers some time to enjoy their purchase, and then send them a survey asking for feedback. Use text that will let them know you want to improve your services or product and their input is essential to this process. Offer an incentive such as a discount, or a freebie such as a checklist or something to help them with their purchase in exchange for giving feedback.
4. Anticipate Needs:
When you know your customers, you can anticipate the types of questions they’ll have and the types of products and or services they’ll need. In fact, you want to be able to know your audience so well that you only offer them things that they already want. Plus, it means you know the type of help they need to use your product or get the most from your services.
5. Treat Them Like VIPs:
Once someone is your customer, you should treat them like GOLD. This will make them feel special and it will cut down on problems. Give customers a special number to contact you, or a special email address or even a special text number to get help.
Even if you’re talking to your customer on the telephone, it’s important to smile as you help them. Smiling releases endorphins that make you calmer and happier, thus enabling you to deal with even the most difficult customer in the best way.
7. Answer Positively:
Even when you have to say no about something, try to phrase it in a positive way. Instead of saying, “No we can’t give you a refund”, say something like, “I see what you mean, and we can offer you XYZ and ABC. How does that sound?”
Always say that you’re sorry even if you’re not at fault. “I’m sorry” goes a long way to helping people calm themselves down if they’re upset about something. Often, people are upset even before contacting customer service, and will be taken off guard when you apologize fast and get to the problem instead of being defensive.
The more giving you can be during any type of customer support interaction, the more your audience will become loyal to you. Try to answer customers fast; and when it’s possible to give them what they want, do it. It will pay off.
10. Train Customer Service Staff Well:
If you have a team handling customer service (and you should at least have a VA doing it), then you need to train them well about your customers and about your products and services. Create a searchable FAQ for your agents so that they know the best way to respond to customers – to put them first and elevate customer support.
Here is a book on customer service games to help train your support staff on how to handle customer complaints and requests. Click here for the book: “The Big Book of Customer Service Training Games,” by Peggy Carlaw.
Finally, put systems in place that help you treat your customers the best. Allow them to communicate with you in a variety of ways and don’t hide your contact information from them. Most people like doing business with people who are transparent and helpful. To be honest, the competition for good customer service is easy to win since most businesses provide such lousy options. You can come out on top here with just a little extra effort.
“Customer complaints are the schoolbooks from which we learn.” –Ivan Hall, VP of Operations, VEPCO
The quote above is from my father in the 1960s. Safety and customer service were the areas he constantly gave speeches to VEPCO’s employees. It is a lesson we could learn with our own website customer service efforts. Read on for tips to let your customers reach you.
A common mistake that entrepreneurs make when they build their website is that they make it hard for visitors to figure out how to contact them. This is kind of counterproductive. If your customers and prospects cannot contact you via your website or via some other way, they will get frustrated. Not only will they leave your website, they may never return.
Some of your audience may prefer to pick up the phone if they need help; others will prefer email. Here are eight ways that your customers may want to contact you.
If you’re a particularly small business, this might seem intimidating. However, today there are ways to create a phone line for your customers to call and leave a message. Tell them on the message that you’ll return their call within a specified time, and give them other ways to reach out in the message too. When you’re ready, you can hire a call center a lot less expensively than you may think. Click here for more information.
Set up a special customer service email so that people can get a response fast. Most customers and prospects want an answer within 24 hours. Set up your customer service email so that this is possible. Hire a customer service virtual assistant to help you.
3. Live Chat:
Another really great way that customers may like to contact you is via live chat. You can easily have a live chat customer service installed on your website that enables you to outsource to customer service VAs, or you can hire a company such as Freshdesk to do it all for you. This enables your prospects and customers to ask for help immediately.Here is a site to give you more information.
4. Help Desk:
Some customers and prospects actually prefer to try to get their own answers before talking to a person. A great way to offer this type of connection is to offer a help desk. Help desk software is simple to use and already configured to work with your customers so that when they search a question they can find an answer without talking to anyone. And if they can’t find the answer, they can escalate the issue on their own by sending an email or calling. A good resource is this website.
Today with the advent of social media and all the technology that comes with it including live video chat, many people use Facebook as their customer service portal. All you have to do is start a page or a group on Facebook for your business. Then start answering questions and engage with your customers. Here is a good book to help you get started..
Many people reach out to companies with questions on Twitter. If you’re on Twitter, ensure that you always check your direct messages. Customers and prospects will reach out that way to find out how responsive you are. For more information on using Twitter for business, click here.
7. Website Member Area:
Another thing customers love is exclusive contact. If you have a members’ area and give access to customers, they can handle all their customer service needs – including having a contact number only for customers.
8. Text Messaging:
Another way customers like to contact you is via text messaging. This is especially true with younger audiences who prefer not to talk on the phone. Enable a text only line of communication so that your customers can text you easily (and you them). Link to Textline platform – Here is a good book on how to use this in business.
Do you want to read up on customer service techniques? Do you wonder how to train others to deliver customer service. Here is a training guide to help you. Click here.
There you have it!
Create as many ways as you can for your customers and prospects to contact you. If they don’t have to search or jump through hoops to contact you about any questions they have, they are more likely to buy from you and to stay long-term customers.
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As Rosie the Thunder Dog would say: