“People don’t care about how much you know until they know how much you care.” –Theodore Roosevelt
If your website isn’t generating leads for you, then you’re not doing it right. A website is supposed to be like your storefront on the web.
Here are eleven ideas to increase the leads from your website.
- Add Multiple and Relevant CTAs:
Having only one CTA (Call to Action) on the page in the form of a sign-up form is not enough. You need to put CTAs wherever your audience is looking. Here are some areas to consider:
- Blog posts
- Your “About” page
- Content, “Above theF”
- On the landing page
- Your “Home” page
2. Add a Timed and Relevant Slide or Pop-Up”
There is a “love-hate” relationship with pop-ups for most marketers. The problem is, they do work. Therefore, putting a timed slide from the bottom, or an exit pop-up, or both, can help encourage your site visitors to sign up for your newsletters or get a relevant lead magnet.
3. Change What’s Not Working:
Before you change one thing on your site, do an audit. Find out what your conversion rates are for each page on your site. For the pages that have poor conversions, change them up to make them better. Often the problem is poor targeting; sometimes it’s just not having a CTA at all.
4. Use Analytics:
Use Google Analytics. You may want to consider hiring someone to help you to find ways to maximize your website’s performance in attracting leads.
5. Use a “Heat Map” Tool:
This type of tool enables you to actually find out exactly what your audience is looking at and clicking on when they come to your site. This can help you improve navigation tremendously. Try Hotjar.com.
6. Add In Live Chat:
Sometimes people just want an answer immediately. You can provide that with properly trained live chat customer service personnel. Try Zoho.com for software. to enable you to offer live chat relatively inexpensively.
7. Give Away Relevant Lead Magnets:
Double check to ensure your lead magnets are relevant to your audience. You can actually offer more than one lead magnet depending on the content that your audience is reading at the time. For example, if your audience is reading a blog post about journaling, you could offer a free journal template for MS Word as a lead magnet. It really is that simple.
7. Add More Testimonials:
People love reading testimonials from others who have used your products or services. Try to make it part of your follow-up to receive them. When you get a new customer, set up an automatic survey to be sent after they’ve had enough time to sample your products and services and ask for the testimonial.
8. Add Case Studies:
Another way to get people interested in your offerings is to create case studies. You can write them up or you can do interviews with successful people who have used your products and services.
9. Use Multiple Forms of Content:
Everyone learns and digests information differently. Therefore, having content in many forms such as text, video, images, graphics, and so forth will help everyone learn about what you can do for them in a way that they understand.
10. Test Everything:
When you create a new landing page, a sales page, a freebie or something else that needs to convert traffic, always double check that your assumptions are correct by testing. If you do split testing (meaning to offer two different versions of it), you’ll be able to improve and get better results over time.
11. Finally, always ensure that your website works across all platforms:
Not only should people be able to read what you’re offering, they should have no issues with buying right from their smartphone.
Leave a comment below and let me know hwat you think. Click the like and share button and let others know haw to increase the effectiveness of their lead magnets.
As Rosie the Thunder Dag would say: