“All of us need to understand the importance of branding. We are the CEOs of our own company, “Me Inc.” To be in business today, our most important job is to be head marketer for the brand called “YOU.” –Tom Peters in Fast Company
Your brand is everything about you, your professional reputation, online image, offline image, your work style, and how you engage with everyone. To develop a personal brand, consider the following questions:
- What do you want someone to think of when they hear your name?
- What particular skills and talents do you want people to identify with you?
- Does your LinkedIn Profile page demonstrate your brand?
What do People Think About You?
Right now, determine how people describe you? Ask friends and associates to share their opinion. Then use LinkedIn to develop your personal brand.
Here are five tips to help you develop your personal brand on LinkedIn:
- Decide on a Tag Line:
Once you’ve decided how you’d like to be known, develop your tag line. Here are some examples:
- The Go-to Person for All Things WordPress
- Online Information Marketing Content Expert
- The Paleolithic Nutritional Expert
- Be Yourself
The very best way to develop a personal brand is to be yourself. Be sure to include on your LinkedIn profile those things that describe you. Be honest. Don’t exaggerate. People will develop trust if you are honest and truthful about yourself.
- Focus the Headline
On LinkedIn, the headline is a very important focal point for how you want to be seen. Craft a headline that will lead people to click on your page. A poor headline will not attract clicks. You have four seconds. Don’t waste it.
- Brand Your LinkedIn URL
On LinkedIn you get to choose a unique URL to point to your profile. Most people use their name. But, if someone is searching for a Paleo Nutrition Expert, will they find you? Consider using a keyword in the URL and link with your name.
- Contribute Your Knowledge Regularly
Participate in groups with relevant, pithy comments. You can also “like,” “share” and comment on things that your connections have shared on their status updates.
Let your connection know you are engaged and active. Here are some suggestions:
- Announce your white paper as a profile update
- Announce your eBook as a profile update or as a post for your connections
- Share a blog post about your niche
- Share other people’s work (with your added commentary) within your niche
- Develop your reputation as the “go-to person” who can find the information people want about that topic.
Establishing a personal brand takes time, consistency, and true knowledge of your niche.
Need a Writer for Your LinkedIn Content?
I am available to help you develop a social media strategy on LinkedIn. The service includes:
- Profile Headline
- Profile Banner Photo
- Profile Summary
- Profile Updates with Article Content
- Profile Updates with links to articles on the web
- Keyword suggestions to increase search engine optimization
Contact me at firstname.lastname@example.org with your questions. I will gladly help you develop your personal brand for the most powerful social media network for professionals and businesses.
As Rosie the Thunder Dog would say: