Review: Visual Content Marketing Will Help Retired Home-Based Business Owners Compete with                               the “Big Dawgs” on the Internet.

 

Picture of Albert Einstein

“Creativity is intelligence having fun.”

–Albert Einstein

 

Developing money making online business requires using marketing tactics to attract customers. As a retired home business owner, you need to understand the basics of content visual advertising.

 

Other than a radio ad, advertising is highly visual in nature. Thanks to platforms like Instagram, YouTube and Pinterest, with Facebook and Twitter getting on board with visuals, it’s becoming even more popular online.

  

Some examples of visual advertising:

  • YouTube videos
  • Instagram posts
  • Certain themes on Facebook
  • Twitpics
  • Snapchats

Each of these are very good examples of visual marketing and advertising.

  

Anonymous Advertisers are Extinct

digital pic of a T-Rex

Today, online marketers can’t hide behind a false persona. They have to be open and out in the world about who they are instead of being anonymous.

  

Transparency = Trust

As a business owner, you need to be open and honest with your target audience. This is a good thing, because you will build trust between you and your audience.

 

Pictorial Ads

Visual advertising is technically pictorial ads using visual cues to market your business. The old advertising model is to buy time or space and insert your ad. Let’s challenge that notion, because today you can use visual elements in all your online marketing, both paid and free, to spread awareness of your brand.

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You can do it across all channels that use visual elements, including your website or blog.

 

A Picture Is Worth a Thousand Words

They say a picture is worth a thousand words, and people marketing online know that. That’s why they want to use visuals to make their point. Social media platforms were developed to capture this incredible marketing tool using pictures.

Pinterest Logo

Pinterest Logo

Sites such as Pinterest and Instagram gained popularity so quickly. Twitter and Facebook have had to follow suit and add more visual elements to their platforms. Visual marketing and advertising gets results.

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Elements of Visual Advertising

Here are the elements that make up visual marketing:

  • Imagery
  • Colors
  • Fonts
  • Composition
  • Repetition
  • Humor
  • Basic appeal to humanity by showing images of humans.

The more you can humanize an advertisement, the more it will speak to your target audience, and using clear visual elements will accomplish that.

 

Making It Work

When you embark on using visual advertising you can make a huge impact, but you have to be very careful to do it the right way. One wrong image or placement can make good intentions go wrong. Remember that everything you do online lasts forever and there is no taking it back.

fun

 

Can a Soloprenuer Like Me Compete?

Yes. Remember this crucial fact: Nobody on the Internet knows you are a small business owner. You want to use this advantage to communicate your knowledge, products, and services.

 

Fortunately, there are tools and outsourcing methods to help you compete with the big boys on the Net.

 

Here is a picture of my dog, Molly:

 

Dog typing on computer keyboard looking at the computer screen

On the Internet, nobody knows I’m a dog!

 

Tools You Can Use

There are a lot of tools you can use to help you now, even if you know nothing about graphic design. Tools like Canva.com; Pixlr.com will help you develop great visuals. You can hire people inexpensively on Fiverr.com to help you work on par with bigger businesses, even though you don’t have an advertising firm.

Key Resource:

Visual Content Marketing: Leveraging Inforgraphics, Video, and Interactive Media to Attract and Engage Customers,” by Stephen Gamble. This is a great resource for ideas on how to use visual marketing to attract attention and customers to your small business. Click here for the book.

 

Don’t give up before you start your business. You can compete on the World Wide Web. Do you have any ideas on how to utilize Visual Content Marketing in your advertising campaign? Drop me a line and share it with other soloprenuers.

Excelsior!

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