Why Keywords Are No Longer the Powerhouse Traffic Builder


Woman holding iPad

                          “To attract men, I wear a perfume called, ‘New Car Interior.’”  –Rita Rudner


I have been writing content as a professional writer for five years now. I began by writing content with a certain number of keywords. I did all kinds of keyword research in order to have a website that appears high in the search engine page rankings (SERPs).

Content in fast forward motion with wind behind it to show movement

Well, some of that is still true, but some of it is not. You do need to use keywords, but there is a lot more to it.


Google Is Smarter Now

Google Search and other search engines are smarter than they used to be. Now they not only understand that when a search term is used on a website, it is likely about that topic, but they also know how to find out why the site is important.


So while keywords are still used, you also need to have actual content that speaks to your audience in an intelligent and valuable way. In other words, the content is written for the human reader, not robots.

Examples of Content to Draw Visitors

  1. Video Is a Huge Traffic Driver:

With video, outside the title and description, there are not really that many keywords. Yet video is a big traffic driver and is weighted very heavily when it comes to sending traffic your way. If you want to increase traffic, you need to add video to your website as often as you add other types of content.


  1. Content Must Be Unique:

There is more to it than “spinning” an article to make it different and appear unique. It truly needs to be original. The content on your site – regardless of whether it’s text, video or images, needs to be interesting to your audience and original. It can’t be created just for search engine optimization; the content must be:

  • Entertaining
  • Engaging
  • Informing
  • Educating


Remember to focus on your audience when developing content.



  1. Your Website Must Be Mobile:

If your website is not mobile (example, Smart Phones & Tablets) at the moment you’re reading this, stop reading and go find out how you can make it mobile. It’s important because search engines will not list the site in the search engine results. You will be punished if your site is not using a responsive theme.

Click here for more information.

Check your WordPress Theme (template) to see if it is “responsive” (mobile friendly). If not, search for one and install it. Elegant Themes has over 40 mobile friendly themes in their collection. This blog’s template is from Elegant Themes. Their customer service support is very helpful and I was able to get this new theme up and running within minutes. Click here for more information.


Once that’s finished, start populating the site with content that’s original and interesting.


  1. Engagement Is Everything:

One of the biggest driving forces in getting higher search engine results is the engagement that your content brings. When your audience makes comments, clicks your link, shares your information and engages with you, that means a lot to the search engines.

Two people with words


A Keyword Is Not Dead

Keywords do help you get ranked on Google, identify what it is that you do, and help people find you. But, they’re not everything. There is more to getting higher search engine results than throwing up some keyword-rich content. The content needs to be relevant, targeted, and interesting to your audience to get real results.


Do you need help with your blog’s content? Hall Content Writing.com can help you with your content creation. I also will consult with you on how to increase your website’s ranking in the search engines. Call me at 352-443-6724 or use my contact form to reach me today. Click here for my website for more information.



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