The New Improved Rules of SEO

“Progress is not possible without change, and those who cannot change their minds cannot change anything.” George Bernard Shaw


Many people think that SEO is just a trick, or a bunch of shifty tricks to take to get people to come to your website. While it is true that some of the methods you read about seem somewhat unethical, the fact is Search Engine Optimization is critical to attracting traffic to your blog. If you follow the rules of SEO without trying to mislead anyone, you’ll find that they are sound business practices.


The industry calls that “white hat” practices. SEO will help you build brand awareness, get more traffic and make more sales in an honest and effective manner. In the days of black and white, non-talking movies, the westerns identified the bad guys with black hats and the good guys with white hats; think “The Lone Ranger,” “Gene Autry,” and “Roy Rogers.” Hence the white hat reference.


Eight Reasons “White Hat” SEO Help to Build Traffic to Your Blog:

  1.  Consumers Are Smarter Today

Most people who are shopping online are clued in on the tricks of the trade now. They understand sales pages, and know what “click bait” is and they don’t like it. You want to acknowledge that fact with everything you do. Respect their time and don’t trick your audience.



2.  Mobile Optimization Is an Imperative

Today websites need to work seamlessly on any device, so mobile optimization is very important. Your audience needs to be able to read, learn, interact, and purchase through their mobile devices without missing a beat.



3.  SEO Is a Long-Term Strategy

Working on the SEO structure of your websites and blogs will take time. Don’t measure by “overnight success.” Instead, it should be considered a long-term strategy that will work over time to affect traffic on your site.


This blog’s visitors gradually increased every month since its inception in late January 2016. Using “long tail keywords,” the search engines picked up the content and the page rankings gradually increased. This method is called an “organic” traffic strategy. It works!



4.  Content Needs to Provide Value

If you know your audience and understand the message that you want to send to them, you’ll be able to create amazing content that provides value to them. The information should be trustworthy, expertly written, and without grammar or spelling errors. Above all, the content should be interesting to read.



5.  Keyword Density Is Old News

Keywords should be in the title tags, content, H1 tags, URLs, alt text on images, and within the image name. Keywords in content should be included in a natural way without any concern about “density.” Team Yoast reports that a 2% density rate is effective for a blog.



6.  Satisfy the Needs of Your Users

This goes back to creating content for the different personas within your target audience. You have to put yourself in their shoes and know what they would find valuable and useful.


never give up

7.  You Must Earn Links

Links tell search engines:

  • How authoritative is your website
  • What topic will rank your website
  • How trustworthy Is your website
  • How valuable is the content you create


Your website or blog will earn links naturally with your readers:

  • Linking and sharing your content
  • Engaging with the content
  • Visiting your website often


In other words, skip the article directories, blog networks, comment spamming, and link trading. They don’t work. In fact, Google will “slap” you and delist your blog.


Tree showing social media connectivity with each leaf

8.  Social Media Is a Must

The reason you need to use social media is to build community and relationships so that you can distribute your content and information to people who desire it, need it, and want it. You can simply help people out and then reap the rewards.


Success = New SEO Strategy Implementation

When you accept these new rules of SEO, you’ll be more successful with your SEO strategy – whether it’s on-page or off-page SEO. Remember that it’s a long-term process that will pay off many times over if you keep up to date on the new rules of SEO.

For more information on the new rules of SEO, click here for Amazon’s collection of books.

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