Eight Ways for Retirees to Create Passive Income
“The only place where compensation comes before service is in the dictionary, or anywhere the government meddles.” —Ivan Hall
As a retired worker, we wonder how to create an income stream online. There are many ways to create passive income online today – more ways than this one article can give you. This is not an article on financial products. It is a way to create a home-based business that to generate “passive income.”
Perhaps you will get your creative juices flowing by looking at these ideas for making passive income with an online business.
- YouTube Channel
Creating a YouTube channel to make passive income can take a lot of work. But, the video you make today can earn money for you forever, or at least as long as YouTube continue its present policies.
Your challenge is to come up with a good idea that your audience will enjoy. Define that audience and create as many videos as you can each week on your topic. YouTube devours content and you must post at least one a week. With YouTube, consistency is the key. A good example of a high earning YouTube Channel is “Mother Goose Club” which earns millions a year. Click here to view the video.
On the Internet, nobody knows I’m a dog!
- Niche Website / Blog
A niche website or blog is a great way to earn passive income. At first you’ll have to work extra hard creating the right content, and finding the right products to promote. Creating a daily posting using targeted keywords will attract an audience.
- Write and Publish Books on Kindle
You can write and publish Kindle eBooks for passive income. It’s easy and free to publish on Kindle. You can write the books yourself, or you can outsource it to a freelance ghostwriter. Tiffany Lambert began here publishing career as a ghostwriter for eBooks. She decided to try historical romance novels. She wrote a short story for “Kindle Singles,” a novella, and a full-length novel using a pen name. Within three months, her earnings cover her mortgage.
- Develop an App
You don’t need to know even one bit of code, because you can find a freelancer on a site like Upwork.com to do it for you. Where do you start? . Look for a problem and solve it with an app!
- Create an eCourse
Retired Baby Boomers have a wide variety of experiences and knowledge that people want to know. Here in The Villages, the Lifelong Learning Center has classes offered by retirees sharing their knowledge on specific subjects. Why not develop a course and offer it online? Develop a series of PowerPoint slides and record a video. There are several ways to present the video.
- Embed the video on a private blog with password protection.
- Subscribe to Udemy.com or other online educational channels and sell your eCourse to their audience.
- Record the course on DVDs and sell them from your website or on Amazon.
- Develop Information Products
You can write an eBook to sell on your website, or on Affiliate sites such as Click Bank and JVzoo to let other affiliates promote your information product. People want to see and hear the information using different formats, such as audio and video. You can outsource the content, provide the essentials and hire an editor to shape the content for you. With outsourcing, you just need to have the information available for editors and creative writers to whip it into a sellable product.
- Membership Website
If you have knowledge that others want, you can put it behind a membership wall and collect a monthly fee for those who want to join. Some good examples of memberships that make money are “Writer Help Wanted,” and the membership community “Living Plant Based.” Any idea that you have can work as a membership community.
This business model is useful if you are developing a series of eCourses that people want on a monthly basis.
- Become a Niche Affiliate Marketer
There are many products already created that you can start to promote now. You can go to ClickBank.com, JVZoo.com, Amazon.com and other affiliate networks to find products that have affiliate programs that are ready for you to promote. Simply use proven systems to promote their products, and you can be making passive income with your growing authority website.
Develop Your Plan + Work Your Plan = Passive Income
While creating passive income is anything but “passive,” the point is that once you start creating and marketing these products, you will stop the treadmill of trading hours for dollars. Instead of being limited by how much time you have each day, you’ll be able to sell your products online, 24/7.
Content is King!
Content creation is the key to all of these methods. Hall Content Writing can deliver cost effective “ghostwritten” articles, blogs, and web content to help you generate traffic and sales. Click here for more information.
Stay Tuned on This “Bat-Channel”
Home Biz for Retirees.com has developed a series of blogs designed to help people who are retired earn extra income. Passive income strategies are an ideal business to run on a part time basis. You have full control over your schedule, your budget and your content. Watch for more blog postings for more information.
Do you have questions or suggestions? Send me an email on the contact form on this site and I will follow up.
Review: Visual Content Marketing Will Help Retired Home-Based Business Owners Compete with the “Big Dawgs” on the Internet.
“Creativity is intelligence having fun.”
Developing money making online business requires using marketing tactics to attract customers. As a retired home business owner, you need to understand the basics of content visual advertising.
Other than a radio ad, advertising is highly visual in nature. Thanks to platforms like Instagram, YouTube and Pinterest, with Facebook and Twitter getting on board with visuals, it’s becoming even more popular online.
Some examples of visual advertising:
- YouTube videos
- Instagram posts
- Certain themes on Facebook
Each of these are very good examples of visual marketing and advertising.
Anonymous Advertisers are Extinct
Today, online marketers can’t hide behind a false persona. They have to be open and out in the world about who they are instead of being anonymous.
Transparency = Trust
As a business owner, you need to be open and honest with your target audience. This is a good thing, because you will build trust between you and your audience.
Visual advertising is technically pictorial ads using visual cues to market your business. The old advertising model is to buy time or space and insert your ad. Let’s challenge that notion, because today you can use visual elements in all your online marketing, both paid and free, to spread awareness of your brand.
You can do it across all channels that use visual elements, including your website or blog.
A Picture Is Worth a Thousand Words
They say a picture is worth a thousand words, and people marketing online know that. That’s why they want to use visuals to make their point. Social media platforms were developed to capture this incredible marketing tool using pictures.
Sites such as Pinterest and Instagram gained popularity so quickly. Twitter and Facebook have had to follow suit and add more visual elements to their platforms. Visual marketing and advertising gets results.
Elements of Visual Advertising
Here are the elements that make up visual marketing:
- Basic appeal to humanity by showing images of humans.
The more you can humanize an advertisement, the more it will speak to your target audience, and using clear visual elements will accomplish that.
Making It Work
When you embark on using visual advertising you can make a huge impact, but you have to be very careful to do it the right way. One wrong image or placement can make good intentions go wrong. Remember that everything you do online lasts forever and there is no taking it back.
Can a Soloprenuer Like Me Compete?
Yes. Remember this crucial fact: Nobody on the Internet knows you are a small business owner. You want to use this advantage to communicate your knowledge, products, and services.
Fortunately, there are tools and outsourcing methods to help you compete with the big boys on the Net.
Here is a picture of my dog, Molly:
On the Internet, nobody knows I’m a dog!
Tools You Can Use
There are a lot of tools you can use to help you now, even if you know nothing about graphic design. Tools like Canva.com; Pixlr.com will help you develop great visuals. You can hire people inexpensively on Fiverr.com to help you work on par with bigger businesses, even though you don’t have an advertising firm.
“Visual Content Marketing: Leveraging Inforgraphics, Video, and Interactive Media to Attract and Engage Customers,” by Stephen Gamble. This is a great resource for ideas on how to use visual marketing to attract attention and customers to your small business. Click here for the book.
Don’t give up before you start your business. You can compete on the World Wide Web. Do you have any ideas on how to utilize Visual Content Marketing in your advertising campaign? Drop me a line and share it with other soloprenuers.
Why Keywords Are No Longer the Powerhouse Traffic Builder
“To attract men, I wear a perfume called, ‘New Car Interior.’” –Rita Rudner
I have been writing content as a professional writer for five years now. I began by writing content with a certain number of keywords. I did all kinds of keyword research in order to have a website that appears high in the search engine page rankings (SERPs).
Well, some of that is still true, but some of it is not. You do need to use keywords, but there is a lot more to it.
Google Is Smarter Now
Google Search and other search engines are smarter than they used to be. Now they not only understand that when a search term is used on a website, it is likely about that topic, but they also know how to find out why the site is important.
So while keywords are still used, you also need to have actual content that speaks to your audience in an intelligent and valuable way. In other words, the content is written for the human reader, not robots.
Examples of Content to Draw Visitors
- Video Is a Huge Traffic Driver:
With video, outside the title and description, there are not really that many keywords. Yet video is a big traffic driver and is weighted very heavily when it comes to sending traffic your way. If you want to increase traffic, you need to add video to your website as often as you add other types of content.
- Content Must Be Unique:
There is more to it than “spinning” an article to make it different and appear unique. It truly needs to be original. The content on your site – regardless of whether it’s text, video or images, needs to be interesting to your audience and original. It can’t be created just for search engine optimization; the content must be:
Remember to focus on your audience when developing content.
- Your Website Must Be Mobile:
If your website is not mobile (example, Smart Phones & Tablets) at the moment you’re reading this, stop reading and go find out how you can make it mobile. It’s important because search engines will not list the site in the search engine results. You will be punished if your site is not using a responsive theme.
Click here for more information.
Check your WordPress Theme (template) to see if it is “responsive” (mobile friendly). If not, search for one and install it. Elegant Themes has over 40 mobile friendly themes in their collection. This blog’s template is from Elegant Themes. Their customer service support is very helpful and I was able to get this new theme up and running within minutes. Click here for more information.
Once that’s finished, start populating the site with content that’s original and interesting.
- Engagement Is Everything:
One of the biggest driving forces in getting higher search engine results is the engagement that your content brings. When your audience makes comments, clicks your link, shares your information and engages with you, that means a lot to the search engines.
A Keyword Is Not Dead
Keywords do help you get ranked on Google, identify what it is that you do, and help people find you. But, they’re not everything. There is more to getting higher search engine results than throwing up some keyword-rich content. The content needs to be relevant, targeted, and interesting to your audience to get real results.
Do you need help with your blog’s content? Hall Content Writing.com can help you with your content creation. I also will consult with you on how to increase your website’s ranking in the search engines. Call me at 352-443-6724 or use my contact form to reach me today. Click here for my website for more information.
Content Creation is Critical for Marketing Your Business
“You can have everything you want in life if you will help enough people get what they want.” –Zig Zigler
I agree with Zig Zigler’s quote above. The more people I can help reach their blog marketing goals through my content writing, the more successful Hall Content Writing.com can become. People in business need to understand that content marketing is getting more difficult. Today, you have to work harder, and be more prolific to get results. Indeed, the old-fashioned article marketing and a blog post a month is obsolete.
When you are using your blog to market your online or off-line business, your content needs to be smarter, more directed, and well, simply more. Here are ten points about why content is still king:
- Content Helps Search Engine Ranking:
Search engine rankings are more difficult today. You still want to be ranked high in order for your audience to find you. To get ranked, to get searched, to get noticed, you must have content.
- Content Keeps Your Audience Interested:
If you want your audience to come to your website or blog, you are going to have to have something for them to do. Content can be all sorts of things. Here are just a few examples:
- Blog posts,
As you can see, there are many ways to attract your audience. The goal is to entice them to visit your website again and again.
- Content Informs Your Audience:
Content can be used to inform your audience about various issues and solutions within your niche. Writing informative posts, articles or creating informative videos will attract your audience effectively.
- Content Engages Your Audience”
The right kind of content can entertain and involve your audience so that they want to come back more often. If your content asks questions and provides a means by which they can respond, you are going to be winning the content game. You want your audience to be engaged with you as it helps them be more responsive to your calls to action (CTA).
- Content Educates Your Audience:
Content is one of the ways in which you can educate your audience about the issues of your niche. That education, in the form of blog posts, articles, white papers and more, can help your audience understand the problems they face and the solutions you provide.
- Content Inspires Your Audience:
A really valuable component of content and one that is important is inspiration. Content can inspire your audience to act. That action means that they’re answering your “Call To Action”, using your solutions, and getting results.
- Content Builds Loyalty with Your Audience:
People buy from those that they know, like and trust. Creating regular content can help your audience feel as if they know you. Once your audience gets to know you, they will become loyal fans. That makes it that much easier to promote your next product to them.
- Content Helps You Establish Authority:
When people believe that you have the answers within your niche, they’re going to seek you out for more. The more content you produce that is factual and well crafted, the more your audience will see you as an authority figure on the topic. Thus, the more they see you as an authority, the more they are going to want to be associated with you.
- Content Is Valuable:
Outside of the services and products you’re promoting, content is a valuable addition to your audience’s day. You want them to walk away from the content feeling as if they got something very important from you.
- Content Lives a Long Time:
The content you publish today will pay off far into the future. If you create good quality content, you will be able to benefit from it for years to come.
Content will always be important when it comes to getting the word out about your business, your niche and your offerings.
Are you too busy to create enough content to attract new customers? Contact me today for more information on how I can help you achieve your goals. My website, Hall Content Writing.com has more information on my content creation service. Or call me at 352-443-6724 today and let me help you with your blog posts.
Top Ten Tips on How to Tell Legitimate Opportunities from Scams
“The truth is, I’ve never fooled anyone. Sometimes I let men fool themselves.” –Marilyn Monroe
One challenge in finding a work-at-home job is the prevalence of scams. Work-from-home job frauds have been around long before the Internet existed.
In the past, criminals used “work from home jobs” as bait to attract people to pay for their service. The ads would appear in magazines, which promised “easy money” for no work.
Today, the swindlers are out in full force on the Internet. Their target:
- Low or Fixed Income
- Forced to retire early
- Over 50 and “over the hill”
Looks like we retirees fit in several categories. We need to be aware of popular avenues criminals use to “hook” us and reel us into fraudulent job opportunities.
Today, thieves have many avenues available for them to reach you. Here are a few:
- Job Boards
- Online Forums
- Social Media
Watch Out! That hungry lion is stalking you now.
Do Your Research to Determine if the Opportunity is Legitimate
Here are some ways to tell whether a business opportunity is real, or simply too good to be true.
- No Way to Contact the Business:
If the opportunity is legit, they will have proof of their business. You should be able to look up the people and the name of the business. See the last paragraph on this post for more information.
- Promises of Riches Overnight:
Any plan that claims you’ll become rich overnight is a fraud. It’s just not going to happen. Working from home at a job, or running your own business, requires skill, work, and more work to make money. You’re not going to just set up a business and do nothing and get paid.
- They Ask for Money Up Front (and Now):
Many companies do ask for money up front, which is a business investment. MLM companies like Amway, Avon, and Tupperware are legitimate opportunities to make money. A company that is more interested in recruiting you for a spot on their pyramid scheme is likely a scam.
Remember, never pay for a job. However, you can pay for a business opportunity, so be careful and do your research.
- You Feel Pressured to Act Now:
If you are talking to a high-pressure sales person, don’t fall for the “buy now or lose out” claims. There is always another deal later. A real opportunity is going to be there tomorrow.
- The Offer Has Anything to Do with Western Union:
Sorry to name a company like this but it’s true; if you need to use Western Union to send money to anyone, run. In fact, any type of money-changing, bank-involved delivery system is usually a scam. You must realize that it’s illegal and you could end up in jail.
- It Sounds Too Good to Be True:
- You know it in your gut that it’s just too good to be true, but you are tempted.
- Take some time to research the company. Do not limit your search on the people and places they give you. Do your due diligence beyond their information and dig, dig, and dig some more.
- Walk away if you can’t prove they’re legitimate.
- Random Email Offering a Position You Did Not Apply For Directly:
This happens sometimes when you fill out a job application online. The dishonest company obtains your information online with no job to offer. They will send you unsolicited jobs or offers of advice for a fee.
My advice on what to do when you detect an email scams? Delete.
- They Offer Outlandish Pay for Low Wage Position Titles:
This is a common sign of a swindle. They advertise on a website that promises a great salary for low paying jobs.
Be realistic. You’re not going to make $45 dollars an hour as a receptionist.
Above all, pay attention to your gut. If it feels fishy, it is.
Some of these criminals only want you to fill out their applications so they can steal your identity. To protect yourself, get a free employment identification number (EIN) from the IRS. In this way, you don’t give out your social security number. Other countries may have similar programs, but you’ll have to check.
Whatever you do, don’t blindly give out this information to strangers.
Use Your C
Attention: Due Diligence means using resources to check out the companies.
Here are just a few resources:
- Snipes: Great site to investigate rumors, lies, and frauds.
- State Attorney General’s Office: They will list the current fraudulent activity in your area. Check their website frequently.
- Reuters and Bloomberg News: They report on companies, print their company’s press releases, news articles and more data is available on business news sites.
- Google Scam Alert: Type in the company or business in question + scam. See what Googles picks up.
- Social Network Sites: People want to get the word out on scams quickly.
- Las Vegas is a popular area for scam artist bilking you for money on the Internet. What happens in Vegas doesn’t stay in Vegas.
There you have it. The top ten tips to avoid scams and how to find out about the latest swindles. Beware of the naked man offering you his shirt. He is after your shirt, money, and anything else he can rob from you.
Don’t give out your social security number. Other countries may have similar set-ups, but you’ll have to check. Otherwise, don’t blindly give out this information to strange