What is the Secret to Success with an Online Home Based Business? Never Stop Blogging!
“Perseverance is failing 19 times and succeeding the 20th.–Julie Andrews
One of the biggest mistakes people make when trying to promote their home-based business is that when they get busy they give up on blogging.
One of the best tools you have at your fingertips to build traffic to your website is your blog. The blog is the number one way that people find their way to your website.
Here are seven reasons why you should blog:
- Great for SEO (Search Engine Optimization):
Your blog is perfect for improving search engine optimization because you can write keyword-rich, authoritative articles full of useful information. Your goal is to provide the information that your audience wants to read. The Search Engines like frequently updated websites and the easiest way to update a site is via the blog.
- Connect with Customers
A blog is a wonderful way to connect with your customers. If you open up the blog to comments, then it’s more like a busy message board or forum. You should answer questions and enter into discussions with everyone who comments on your blog posts. Not only that, those comments are also great for SEO. Search engines look for recent activity.
- Build Authority:
When you blog about things in your business, your audience will get to know you better. Over time, they will realize that you’re an authority for the topic being discussed. Proving your knowledge by writing many blogs will build your reputation and readership.
- You Can Create New Products:
Through blogging, you’ll be able to analyze your reader’s problem, and then you solve it for them. As you develop a problem and solution format, you’ll be able to use those blogs as future information products.
- Offers Free PR Press Releases:
Few things in life are free. If you write the posts yourself, the blog is as free as it gets. Not only that, it’s also a very effective form of marketing. You can use the blog for other types of publicity. You can announce a special event, a special sale, and special demonstrations to your market. It can even open doors in the same way that a Press Release is designed to perform.
- Build Relationships:
Your customers will come to expect your blogs, and they will look at you as the “go to” person. You build relationships because you are writing with your reader in mind. Then your audience will feel like you’re thinking of them when you deliver your post.
- Provides Audience Insight:
Open up your blog with a comment section and invite readers to ask questions. This is the best way to discover your reader’s interest. Just ask for feedback. Then you can use that information for future blog posts, and products.
8. Blogging Develops Traffic Over Time
When you start a blog, it seems to move slowly at first. But after you’ve managed to post on a regular basis for a few months, you’ll start to see a steady trend upwards for site visitors, comments, and engagement. The upward trend will not slow down if you never stop blogging.
Every home based business should have a website. Every website should have a blog. Blogging is the key component to the success of your marketing strategy. Never stop blogging, never.
Blogging for Beginners. by Khalid Zindan.
Mr. Zindan certainly took Julie Andrew’s quote, mentioned above, to heart. He had a string of failed blogs and almost gave up. But with every failure, he learned a valuable lesson, which he shares with you in his story. Eventually he succeeded in developing profitable blogs. The author provides real life examples by linking you to his blogs so you can clearly understand the principles of developing an engaging blog.