Plan Your Blog, Work the Plan For Blogging Success

“Failure to plan, is a plan to fail.” –Ivan Hall

It seems like a silly question, but I would guess that most bloggers don’t know the true reason why they blog. And because of that, they flounder and don’t earn money.

I’m hoping that our discussion today will help you discover the reason why you are blogging. As a retiree, I tried several attempts to do a blog, only to give up due to lack of ideas. My father, Ivan Hall, often told me to plan my work and then work the plan.


Why Bloggers Fail

For many, the road to blogging starts with the thought, “Hey, I’d like to have my own blog.” They see another successful blogger and decide they can do it too.  They jump in with both feet and fail after a few tries. Why did they fail?

  • There is no plan to create a focused online presence.
  • There is no plan to grow a faithful audience.
  • And worst of all, there is no financial plan.

Whether you’re just getting started, or you’ve been blogging for a while, it pays (literally) to take a step back and really examine WHY you’re blogging. You want to ensure you’re on the right track to achieve your goals.


What is Your Focus?

While there are some examples of bloggers who blog their random daily thoughts and grow a large readership, it’s not the norm. The most successful blogs have a focus and something unique to deliver to their audience.

For example, you may be a mom blogging about your adventures in motherhood. You share a unique perspective that may help other mothers who want to succeed as a parent. Or you may be a retiree sharing your perspective on life and the pursuit of happiness.

The point? You must find a key focus and unique perspective that will help you grow a faithful audience. Have an edge, have a point of view and deliver something unique to your audience. It’s your uniqueness that will draw people to you.


Blog, Baby, Blog!

Still, being unique isn’t going to magically make your audience grow. You can’t make a few blog posts this week and expect to be a popular blogger next week. Growing your audience takes time, hard work and even some money.

We’re going to be talking about growing your following in a later post. You may be satisfied with a few hundred readers on your blog. That is perfectly fine. But if you want to have an audience of thousands or tens of thousands, you have to have a plan to get there.


You Need to Plan How to Make Money Online

And finally, a lack of a financial plan is the kiss of death when it comes to blogging for profit. Knowing your monetization plan before you start makes it easier to shape your blog.

For example, if you plan to sell advertising, design your blog with advertising space. You also need large traffic numbers to charge advertisers. So you need a traffic plan to be in place.

I’ll talk about monetization methods in future posts. This should help you carve out a financial plan for yourself.


Don’t be Discouraged

If you’ve been blogging and you’re thinking you haven’t thought through these things, don’t worry. All is not lost. While it’s easier to start with a concrete plan from the outset, everything can be corrected.


Review of What You Should Ask Yourself About Your Blog

That’s the beauty of the Internet…everything can be changed and it doesn’t have to cost much to do it. If this describes you, start brainstorming now.

  • What makes you unique in your niche?
  • Why do people come to read your stuff?
  • How will you grow your audience?
  • How will your blog make you money?


Key to Success 

Just write as many ideas you can for each question and don’t worry if the ideas don’t flow quickly right now. Keep those brainstorming sheets, as we talk about these topics in more depth in the coming posts. You’ll have plenty more ideas by the time I’m finished here. 🙂


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