3 Steps to Success with Analytics
“The golden rule for every business owner is this:
Put yourself in your customer’s place.”
Thomas F. Carre
You monitor your website’s analytics, but the real problem is, what do you do with the data? Follow this three-step plan to make the most of your site’s analytics.
Define the Needs of your Website’s Audience:
People buy a specific product or service because it fills a specific need. When you are able to identify that need, you can develop a way to address it. How do we assess the data supporting the need? Google Analytics is a free service. Click here for a listing of other analytic services available for 2016.http://: http://homebizforretirees.com/2016/04/08/home-based-busin…websites-in-2016/ Edit
Analytics are able to provide clues as to what those needs are. They can provide clues about your customers such as:
- Their interests
- How they accessed the site
- Do they tend to consume more short-form or long-form content?
- Do they watch the videos on your site?
- How long do they spend on your site?
Establish Baseline Conversions:
The “conversion rate” is defined as the percentage of buyers to take a desired action. You need to establish the number of visitors to your site’s page (baseline) and compare that number to the number of people who take action (conversion). Thus, if 10,000 people visited your website’s page in December, and 200 take action, you get the following formula: 200/10,00= 2%. The conversion rate is 2%.
It’s important to know your conversion rates. Analytics will not only help you establish your baseline conversions, but you will also be able to know the conversion rates from different sources of traffic.
For example, you will be able to determine that an ad on one site may perform at a much higher rate than on other sites, or that one site in particular provides a very low conversion rate.
Knowing the conversion rate of your site in general and of each of its traffic sources will allow you to focus and tweak your advertising efforts. This will maximize the results while minimizing the effort and expense.
Assign and Calculate Revenue:
Every action and interaction on your website can be assigned a value. Of course, a sale will have a higher value than a click-through, but each interaction has a value. Analytics are helpful in determining and assigning a value to these actions. When you know what is working on your site and what is not, you are then able to prioritize decisions and increase your site’s profitability.
Which Analytic Service Should a Retired Blog Writer Use?
Knowing your analytics makes the decision making process easier and faster. Google Analytics can provide you with all the information you need to make these decisions. The service is free and is available on your Google account. You will need a Google Mail account and a unique password to access all of the Google services. You want to click on the Adword Planner and then click on the Google Analytics account. You will be given a key for your WordPress site.
The Google Analytics Dashboard for WP is a WordPress plugin that brings all the Google Analytics information directly into your WordPress dashboard. You will see the number of people using your blog, the pages that are gaining the most views, and you can even find the keyword your customer used on Google Search!
Take the Time to Master Google Analytics:
Analytics can be a full-time job and can take a dedicated professional to comb through all the data and make sense of it all. But if you know where to look and what to look for, you can manage this information on your own and make educated decisions on your marketing efforts.
Click here for a report on several companies that can make the task of analysis much easier for you. As a retired person writing this blog, I believe in taking the time to learn how to use these tools to improve my business. I believe this will help you as well. As always, do your research!
As my Uncle Tom said to me years ago: “Know your customer and deliver what they want.” He was very good at his job and took great pride in achieving customer satisfaction. Take the time to master the learning curve and apply the information you gain in mining the data to attract more customers and improve your reader’s experience on your blog.
Key Resource: Google Analytics for Beginners by SSRG Solutions. This is a basic overview to get you started. I read this book to help me figure out how this stuff can help me with this blog. In order to begin collecting data, you will need to define “groups” before you get started. The authors stress beginning with simple analytics and using the data effectively. Then you add more data fields as you understand the information. I hope this will help you as well. Click here to buy the Book.