Local home-based bakery offers specialty treats to Cleveland community
The Clarion Online reports that Kristen Goins, owner of Cupcakes and Gourmet Treats by Kristen, has been baking sweet treats in her home-based business for the past 18 months. She built her business using her Facebook page where people can order the baked goods. The key to her home bakery is personal home and office delivery service.
Her marketing efforts include offering a weekly giveaway, to attract new customers and keep her existing clients. It worked!
She really hit the sweet spot by offering a ten percent discount and free delivery to student dorms near her home. The college students love the sweet offering. Parents will call and order a “care package” of cookies and birthday cakes for their college students.
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There you have it. This remarkable success story is a fine example of a person willing to take a chance and develop a home–based business. She kept her overhead to a minimum by working from home. She found a market for her treats and a way to reach her customers.
Way to go Kristen!