Six Site Data Analysis Tools for 2016
“There are no secrets to success.
It is the result of preparation,
hard work, and learning from failure.”
Baby Boomers seeking to earn income from a home based business website should understand the basics. There are tools to help you understand just who is looking at your website and for how long. Google rewards sites with people remaining on the site for longer than 20 seconds, so it’s good to see how effective your website is in attracting serious readers and buyers.
Gathering data from your website is not just busy work. It’s important that you ensure that you’re doing the best that you can to bring in the most targeted traffic to your online real-estate. Studying the information you gather and taking action to correct the direction of the site will ensure success.
6 Web-site Traffic Analysis Tools You Can Use Today:
If you’re serious about search engine marketing and want to boost your visibility online, you can use all the SEO (Search Engine Optimization) tools they offer at Moz.com. You can use their pro, local or content version to help you not only learn valuable information but also to understand how to use that information once you have it.
See your competitors’ best keywords, find new competitors, and see how domains change in ranking over time based on their activity. Finding the best SEO keywords will help you rank higher, and will bring more targeted customers to your website.
Take raw data, an address list and other information and turn it into an informative Google Map that will help you make great decisions about sales and marketing. It’s cloud based and works quickly to give you the kind of actionable information that you need.
This works with Google to help you make more sense out of your Google Analytics. It’s the “plain English” choice that helps you to deliver the very best results to your customers in an insightful way.
- Google Analytics:
This is tried and true analytics software that has been around for a long time. It can be used for all sorts of analytics even if you don’t use AdWords or run Google Ads. Since it’s free, and anyone who has a Google account can use it, why not?
This cloud-based software helps you look into which keywords are getting the most traction and helps you earn the most money. Plus you can get a detailed list of keywords that any website uses so that you can track your competition.
Ok, I have data. Now what do I do with it?
Practicing well-planned analytics will help you set expectations and determine how to make what you want to happen come true. You can do that by:
- Determining objectives
- Studying customer experience
- Conducting a traffic study
- Determining visitor loyalty
- Figuring out conversion rates
- Fixing broken links
- Upgrading landing pages
- Defining your goals and values
- Creating a sales funnel
- Testing and repeating
Good analytics and site data software will help you do all that and more. Without being able to look at all your metrics, you won’t be able to define any of the above. But with the information, you can tweak your site and improve it until you start having the results that you are expecting.
Key Resource: Google Analytics Demystified: A Hands On Approach (Second Edition) by Joel Davis. Click here for more information.