“ I alone cannot change the world,
but I can cast a stone across the waters
to create many ripples.”
Retirees Can Market Their Business
With an Online Community
One of the best ways to use social media to build your business is to build an online community. You can do that with a lot of different software like Ning.com, DelphiForums.com and, very popular right now, Facebook. There are a lot of benefits to building online communities that you need to know about.
Online Community Defined:
An online community is a place where you can speak to others about issues affecting like-minded people. It can be a community of customers (current and future), of your peers, or even leaders and innovators. A community of influencers and visionaries is great too. The type of community you build will depend on your goals.
Why Use Facebook?
The popularity of Facebook is enormous. Google reports that 40% of all referrals come from Facebook communities. That is a lot of referrals. Also, retirees have grandchildren and are using Facebook and other Social Media platforms to keep in touch with them. Therefore, don’t assume that the over 50 crowd is not on Facebook. They are also there looking for solutions to their problems.
Define the Goals of Your Community:
You, as a retired home-based business owner, can build a community around the services or products you are offering to your customers. That can include all age groups or specialize in one issue. Devote the time to build a community to make a difference in your marketing efforts.
In order to build the right type of community, it’s important to consider the following questions:
- Is It Easy to Maintain?
The type of group you build needs to be simple to maintain and practically run itself. When you choose the platform that you want for your community, be sure that you understand it. If you don’t, be sure you can get help with it.
- Who Will You Invite?
If you want to build your business, start a community for potential, current and future customers. That way you can have a good mixture of satisfied customers. You will also attract those who still have questions that you and your community members can answer. When you do this you’ll discover enormous benefits from your community.
- You’ll Connect with Your Audience Faster:
Building a community is the very best word-of-mouth marketing that you can get involved with today. Within just a few short months you can have a thriving community.
- Get Insight into Your Audience:
Having a community consisting of your audience gives insight that you’d never get any other way. You’ll be able to know their problems and solve them like never before.
- You’ll Have Lower Customer Acquisition Costs:
Once you build the community, you’ll be able to turn people into customers a lot easier, which means less cost for advertising and marketing.
- You’ll Build Your Business Faster:
When people get to know, like and trust you, they’ll be a lot more likely to want to work with you. This will help you build your business faster than ever.
- You Will Become a Known Expert:
As you expertly answer questions, people are observing and growing in trust regarding your knowledge about your niche. This will help you attract more targeted customers, who will likely utilize your expertise to solve their problems.
- Beat Out Your Competition:
If you can build a more vibrant community than your competition, you’ll win the most customers.
Here’s a recent book on building an online community in simple steps:
Key Resource: Click here for The Online Community Blueprint: A 9-Step Guide to Planning an Online Community for Your Customers, Members, or Partners, by Katie Bapple.
A Community of Like Minded People Supporting Each Other and You
When you have a true online community, people who are in your target audience will discuss with each other issues surrounding the niche, and give you an opportunity to participate and be a fly on the wall. It’s an excellent way to build a better business.
Mother Teresa was right, when you cast a stone in the water, ripples will travel far and wide. Cast that stone now and watch how you can help to change the world.