Networking is not Working: Stop Collecting Business Cards and Start Making Meaningful Connections


Cheap and Effective Networking Can Develop Business Contacts


Retirees in a home-based business must reach out to potential customers to gain clients. If you want to get noticed by potential clients and also potential business partners, you must network or die. When you meet a potential customer or business owner, ask for their business card. Sounds simple enough. You collect the cards and you networked for the day.


Unfortunately, it doesn’t stop there and that is the mistake most people make when networking. Many business professionals have those billfolds that are designed to hold about 50 or 100 business cards. The goal is to collect those cards. But now that you have 100 cards, it is not doing any good sitting in that pouch or Rolodex. So what should you do?


Networking is not Working is the brainchild of Derek Coburn who shows you how to get rid of the business cards and find a better way to connect.

Mr. Coburn explains the Old School Method:

As a business owner, you spend hours talking to people who may or may not be interested in your product or service, just to get a small rectangular piece of paper to put in your wallet. Networking events, as they have been done for a couple of decades, doesn’t necessarily work now. There is too much information to remember and we just forget what we discussed.


New School Methods that Work

There are other methods for reaching those who want to hear from you and need your product or service. Mr. Coburn’s book is a game changer. Consider the following key topics covered in the book:

  • You learn how to be the person who can connect with anyone.
  • How to become the go-to resource person in your field.
  • Learn to find those people who will be the most influential in the group
  • Increase the value of your product or service to the clients
  • Learn how to make sure you are in the right place at the right time to be introduced to your ideal client


Ready to start becoming an effective networker? Do you need to find more customers? Then get this book, Networking is not Working: Stop Collecting Business Cards and Start Making Meaningful Connections, by clicking this direct link.











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