Income from your home biz cannot happen without marketing your goods and services. There are many traditional marketing channels, but today we are focusing on using social media to reach your customers.
Which social media sites to use most is a huge question that we business owners must consider. But, the truth is, there is no real top three for every single business. Which one you use has to do with the type of business you have, and where your audience hangs out. But, there are three social media sites that any business can use.
This is definitely the top social media site that you need to be using, no matter what type of business you have. Twitter is truly a universal social media site. Your business can be small or large, and you can benefit from being active on Twitter.
Jump in and develop your Twitter profile. It is easy and you just need to follow the directions on the site. You will get a Twitter handle, and then you can join in conversations that are related to your niche. You want to actually interact directly with your customers, leads, prospects, and even brands that might be your competition.
Twitter is the type of platform where you want to post or comment on something many times a day. You can use a tool like Buffer to help you schedule posts, but you still need to get online to respond, retweet, and engage with people on Twitter. If you’re not part of the conversation surrounding your niche on Twitter, you’re missing out on a great opportunity.
This is another social network that literally everyone can use, no matter the niche. In fact, if you can’t find your audience on Facebook, it doesn’t exist. You can share all types of content – from images, to videos, to text.
On Facebook you don’t want to share or post too often unless you’re in an active conversation. They say that posting business-related information more than twice a day is considered obnoxious on Facebook.
You can use software like SproutSocial.com to help, but Facebook has their own power editor that lets you schedule posts for business pages. It’s very useful and helpful. Facebook also has wonderful community-building tools that you can’t beat elsewhere.
This social network might seem like it’s only for visually pleasing niches, but you can use it for any niche. If you have something you want to teach others, you can use it. If you want to simply use it to interview people, you can do that.
You don’t have to post daily to get YouTube to work for you, but post at least weekly for the best results. Of course, daily postings are always better on YouTube. Not only can you build an audience on YouTube, you can also earn extra income through the views and linking back to your website.
YouTube is a great way to show off your expertise and knowledge. If you really want to be known as a mover and shaker, YouTube is for you. It works great for all sorts of niches to help people build up their expertise status.
Other Social Media Sites You May Want to Consider
These three social media networks are awesome and you should be using them. But, there are others like Instagram, great for visually pleasing brands, and the newer Blab.im that is very promising for many different types of businesses. The best thing to do is to be there if your audience is there.
Don’t let the daily postings scare you. You can outsource the work to Virtual Assistants who specialize in the posting. Watch for future posts on outsourcing your work.
Do you need marketing content for your social media postings? Hall Content Writing.com can provide quality content at reasonable prices.
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