Social Media Marketing Tools for 2016
Developing a home-based business is hard work. As retired Baby Boomers, we know that nothing goes easy. Do not fall for the home-business scams that claim easy money with no effort. If it were that simple, then everybody would be doing it. We know better. Marketing is crucial to attract customers. One marketing strategy is to use online social media tools to help you develop effective marketing programs.
Social Media: Use Special Tools for Marketing on the Web
Whether you want to do it yourself or you want to hire a marketing management company, it’s vital to find a way to manage your social media marketing in the new economy. Social media will become more important than ever as online marketing becomes more interactive than ever before. It’s all about engagement and finding out as much as you can about your audience so that you can offer them what they need and want.
Here are 8 Social Media Tools for the Do It Yourselfer:
Sometimes you want a way to manage all your social media networks in one place. You can do that with Sprout Social, SumAll, Buffer.com and others to help you get more organized with your social media.
If your budget is limited, a simple, fast and affordable option for monitoring your social media is Trackur. You probably track your brand name using Google Alerts, as well as names of movers and shakers in your industry. It’s imperative to follow industry influencers and more.
Using software like Sprout Social will enable you to monitor, respond, and collaborate more easily than having to sign into each account on your own. There is no reason to sign on to each account individually; instead you can use this software to help you streamline your social media activity.
It’s important to use smart automation when possible. Each social media tool has its own type of automation apps, like Hootsuite, which works with several social media networks. Then there is BoardBooster which works with Pinterest, and many others like Buffer which enable you to reschedule posts on LinkedIn, Twitter and Facebook to ensure that its seen. However, be very careful with too much automation or scheduling too much.
One of the most important things you can do to ensure your success is to analyze the results of your actions but also the actions of your competitors. A really interesting tool to take a look at is Rival IQ. This service helps you monitor your competition as well as monitor your own social media activities.
- Virtual Assistance:
You can hire someone to help you manage and market with social media. A VA (Virtual Assistant) can be as task based or as proactive as you need. Some VAs specialize in social media marketing and management, and some focus on performing tasks as directed.
If you gain even more insight about the personality of your audience, you’ll be able to target your competitor’s audiences. You will understand your own audience better:
- What do they think of you?
- What do they think of your products and services?
- Do they view you as an authority on the topic?
- Do they trust you?
You can get this information using SocialBro software to enable Twitter for business.
- Social Media Management Companies:
There are businesses that will handle your social media for you. You can essentially hand it off to them by having a meeting about your goals and then moving forward with the ideas with the full support of the company. This is the most costly option to consider. If you have the budget, this might be a good way to hand off this responsibility to other experts in the field and avoid the steep learning curve.
Advantages of Using Social Media
Social media allows you to be very close to your target market, even getting insight into your audience’s problems and fears almost immediately. What’s more, social media gives you the opportunity to provide solutions to your audience quickly. With proper social media marketing tools, you’ll be able to hit the ground running in 2016.
Do you want more information? I did a book review on The Art of Social Media Marketing. You can view that post here.