Retired business owners and Baby Boomers, who haven’t retired yet but own a Home Biz to generate extra income, need to understand the power of social media. Specifically, we need to know how to leverage the power of social media.
No matter who you are, your level of familiarity and expertise with social media play a significant role in how well your home-based business is perceived in the online world. Social media can help you achieve recognition and connection with your target audience.
There are many social media networks available to help you. Each social media site has different components to reach your audience. The sheer variety of sites is not intimidating for the experienced marketer, but what about us?
We need to understand what each site actually does and determine if it is right for our business. The volume of information and its complexity makes it a daunting challenge for the average retiree operating a home biz.
What to Do Now?
There is a solution. “The Art of Social Media” can help you understand each platform in a clear, easy to understand text. The book explains how you can get the most return for your monetary investment.
Best of all, the tips found here have been tried and tested in the real world. The authors are speaking to seasoned social media veterans as well as newbies who need to know where to begin to build a business presence. Work with them step-by-step to discover:
- How to optimize your business profiles
- Provide engaging and power-packed content
- Blog with confidence
- Gain more followers
- How to optimize each platform to work best for you.
These are only a few of the topics covered.
Follow these tips and tricks to become a social media master.