How to Develop a Successful Nail Art Service After Retirement

How to Develop a Successful Nail Art Service After Retirement

Manicure Service for Work at Home Retirees

A unique and fun retirement career, working from home, is to start a manicure service. If you have a license in cosmetology, or are thinking of getting one, you aren’t limited to working in a salon. Many retirees are now looking for a more relaxed manicure experience. It’s a big market, with over 76 million Baby Boomers retiring at the rate of 10,000 people every day. Who better to serve them at home than a retired baby boomer?


Critical Market Nichee for Retired Workers

You can serve them by starting a manicure service in your home or a traveling manicure service to your customer’s home. The start up cost to set up your business is minimal and the investment will yield great rewards, both monetarily and in establishing friendships. Your competitive niche will be home delivery service for people who don’t like the noise in the nail shops, for shut-ins, and for people living in retirement homes.


7 Initial Steps to Setting Up Your Business


  1. Meet State and local requirements:

Most states require that you complete a nail tech or manicurist training program. You must have a high school degree or equivalence to apply. Most training programs are offered at community colleges and beauty schools. You will learn the basic skills necessary to offer safe, sanitary services to your customers.


  1. Obtain  your license to operate:

Next, you will need to get your license to manicure nails. Check with your state for the licensing requirements and costs. You’ll need to post your license in your place of business and also have extra copies to keep in your bag for your travel service. You may want to make a digital copy and display it on your smart phone. That way, it is with you wherever you go.


  1. Accounting:

Choose a system to track your money. You can use a computer program like QuickBooks to track your money flow, or do it by hand in a traditional ledger.


  1. Select a scheduling system:

Choose the appointment book carefully. Digital formats are popular but pen and paper books cannot be erased by a computer crash.


  1. Receipts

Choose the receipt system carefully. You will need to generate duplicate copies, one for your customer and one for your tax records.


  1. Separate your home phone from your business phone:

Buy a business telephone number. It can be a second line in your home or it can be a dedicated cell phone used only for business calls. The cell phone is certainly a better option if you are conducting a travel service. Be sure you have a reliable voice mail service with your phone number.


  1. Know your health regulations:

Investigate state, county, and city health regulations regarding your service. Each locality has different rules and you must follow them or risk being shut down. Do your homework!

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Crucial Steps in Preparing for Service Delivery


  1. Inventory and manicure supplies:
  • Polish colors
  • Manicure tools
  • Manicure table (portable for easy transportation)
  • Nail polish remover
  • Towels
  • Cotton balls.


  1. Travel and Storage:

You need to find a convenient way to carry manicure equipment and supplies for your service in your customer’s home. A travel bag on wheels is certainly a viable option. The size of the bag depends on:

  • The number of bottles of solutions you need to serve the customer
  • Manicure tools
  • Manicure table
  • Appointment book
  • Receipt book
  • Necessary supplies (including extra towels and cotton balls)


Why Offer Service to a Customer’s Home?


Traveling to a client’s home is not for everyone, but there are many benefits to offering a travel manicure service. From your customer’s perspective it is much more enjoyable to have you come to them. One of the biggest drawbacks of getting a manicure from a busy solon is the excessive noise while you are trying to converse with your tech. Home service will negate that concern.


Does a “Have Nail Art, Will Travel” service qualify as a home-based business?

Yes. Your office is in your home and business address is your home. You are offering an additional service to enhance your business marketing outreach. A traveling manicure service has many advantages:

  • Reduces the number of people coming in and out of your home each day
  • Mileage expenses are tax deductible as a business expense (make sure to keep accurate records of how much you drive for your business. Click here for a good record keeping system).
  • Working at home can be isolating, so getting out of the house to do manicures can be a break in your day.


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Four Marketing Tips to Help You Find Customers

Advertising your business can happen in many different ways. Here are some tips to help you begin to reach out to potential customers:

  • Create a Business Card
  • Create a postcard sized advertisement
  • Create Flyers
  • You can leave your business cards, Flyers, and postcards at:
  1. Local Laundromat bulletin boards
  2. Convenience stores
  3. Grocery stores
  4. Drug stores
  5. Gift shops
  6. Other places around town with bulletin boards


Network with people that you already have contacts:

  • Church socials
  • Senior centers
  • Your spouse or significant other’s place of work
  • Your former co-workers
  • Your neighbors


Tell people that you are starting a manicure business and get excited about it. Share with everyone you can think of that they or someone they know will benefit from your service. Before you know it, you will have a list of consistent clients who will also refer clients to you.


This article just scratches the surface. The most cost effective training program is with your community college. You may be surprised at the number of older workers registering for the training.


Products and tools are not expensive. The instructor for the manicure training program will recommend the tools you need. Your business operator’s permit will allow you to obtain supplies from your local wholesale supply shop.


Starting a manicure service can be a great way to work at home and do something that you love. Instead of paying high fees for a chair at a salon, start your own business and have the flexibility and income that retirees covet.



Top 3 Social Media Sites to Market Your Home Biz

Top 3 Social Media Sites to Market Your Home Biz


Baby Boomers: Know How to Use These Top 3 Sties

Income from your home biz cannot happen without marketing your goods and services. There are many traditional marketing channels, but today we are focusing on using social media to reach your customers.


Which social media sites to use most is a huge question that we business owners must consider. But, the truth is, there is no real top three for every single business. Which one you use has to do with the type of business you have, and where your audience hangs out. But, there are three social media sites that any business can use.


  1. Twitter

This is definitely the top social media site that you need to be using, no matter what type of business you have. Twitter is truly a universal social media site. Your business can be small or large, and you can benefit from being active on Twitter.

Jump in and develop your Twitter profile. It is easy and you just need to follow the directions on the site. You will get a Twitter handle, and then you can join in conversations that are related to your niche. You want to actually interact directly with your customers, leads, prospects, and even brands that might be your competition.

Twitter is the type of platform where you want to post or comment on something many times a day. You can use a tool like Buffer to help you schedule posts, but you still need to get online to respond, retweet, and engage with people on Twitter. If you’re not part of the conversation surrounding your niche on Twitter, you’re missing out on a great opportunity.



  1. Facebook

This is another social network that literally everyone can use, no matter the niche. In fact, if you can’t find your audience on Facebook, it doesn’t exist. You can share all types of content – from images, to videos, to text.

On Facebook you don’t want to share or post too often unless you’re in an active conversation. They say that posting business-related information more than twice a day is considered obnoxious on Facebook.

You can use software like to help, but Facebook has their own power editor that lets you schedule posts for business pages. It’s very useful and helpful. Facebook also has wonderful community-building tools that you can’t beat elsewhere.



  1. YouTube

This social network might seem like it’s only for visually pleasing niches, but you can use it for any niche. If you have something you want to teach others, you can use it. If you want to simply use it to interview people, you can do that.

You don’t have to post daily to get YouTube to work for you, but post at least weekly for the best results. Of course, daily postings are always better on YouTube. Not only can you build an audience on YouTube, you can also earn extra income through the views and linking back to your website.

YouTube is a great way to show off your expertise and knowledge. If you really want to be known as a mover and shaker, YouTube is for you. It works great for all sorts of niches to help people build up their expertise status.




Other Social Media Sites You May Want to Consider

These three social media networks are awesome and you should be using them. But, there are others like Instagram, great for visually pleasing brands, and the newer that is very promising for many different types of businesses. The best thing to do is to be there if your audience is there.




Don’t let the daily postings scare you. You can outsource the work to Virtual Assistants who specialize in the posting. Watch for future posts on outsourcing your work.



















Home Biz Social Media Tools to Increase Business

Home Biz Social Media Tools to Increase Business

Social Media Marketing Tools for 2016


Developing a home-based business is hard work. As retired Baby Boomers, we know that nothing goes easy. Do not fall for the home-business scams that claim easy money with no effort. If it were that simple, then everybody would be doing it. We know better. Marketing is crucial to attract customers. One marketing strategy is to use online social media tools to help you develop effective marketing programs.


Social Media: Use Special Tools for Marketing on the Web

Whether you want to do it yourself or you want to hire a marketing management company, it’s vital to find a way to manage your social media marketing in the new economy. Social media will become more important than ever as online marketing becomes more interactive than ever before. It’s all about engagement and finding out as much as you can about your audience so that you can offer them what they need and want.


Here are 8 Social Media Tools for the Do It Yourselfer:

  1. Organizing:

Sometimes you want a way to manage all your social media networks in one place. You can do that with Sprout Social, SumAll, and others to help you get more organized with your social media.


  1. Monitoring:

If your budget is limited, a simple, fast and affordable option for monitoring your social media is Trackur. You probably track your brand name using Google Alerts, as well as names of movers and shakers in your industry. It’s imperative to follow industry influencers and more.

social media heartbeat-med

  1. Managing:

Using software like Sprout Social will enable you to monitor, respond, and collaborate more easily than having to sign into each account on your own. There is no reason to sign on to each account individually; instead you can use this software to help you streamline your social media activity.


  1. Scheduling:

It’s important to use smart automation when possible. Each social media tool has its own type of automation apps, like Hootsuite, which works with several social media networks. Then there is BoardBooster which works with Pinterest, and many others like Buffer which enable you to reschedule posts on LinkedIn, Twitter and Facebook to ensure that its seen. However, be very careful with too much automation or scheduling too much.


  1. Analyzing:

One of the most important things you can do to ensure your success is to analyze the results of your actions but also the actions of your competitors. A really interesting tool to take a look at is Rival IQ. This service helps you monitor your competition as well as monitor your own social media activities.

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  1. Virtual Assistance:

You can hire someone to help you manage and market with social media. A VA (Virtual Assistant) can be as task based or as proactive as you need. Some VAs specialize in social media marketing and management, and some focus on performing tasks as directed.


  1. Insights:

If you gain even more insight about the personality of your audience, you’ll be able to target your competitor’s audiences. You will understand your own audience better:

  • What do they think of you?
  • What do they think of your products and services?
  • Do they view you as an authority on the topic?
  • Do they trust you?

You can get this information using SocialBro software to enable Twitter for business.


  1. Social Media Management Companies:

There are businesses that will handle your social media for you. You can essentially hand it off to them by having a meeting about your goals and then moving forward with the ideas with the full support of the company. This is the most costly option to consider. If you have the budget, this might be a good way to hand off this responsibility to other experts in the field and avoid the steep learning curve.


Advantages of Using Social Media

Social media allows you to be very close to your target market, even getting insight into your audience’s problems and fears almost immediately. What’s more, social media gives you the opportunity to provide solutions to your audience quickly. With proper social media marketing tools, you’ll be able to hit the ground running in 2016.

Do you want more information? I did a book review on The Art of Social Media Marketing. You can view that post here.




The Art of Social Media: Power Tips for Power Users

The Art of Social Media: Power Tips for Power Users


The Art of Social Media: Power Tips for Power Users 

Retired business owners and Baby Boomers, who haven’t retired yet but own a Home Biz to generate extra income, need to understand the power of social media. Specifically, we need to know how to leverage the power of social media.

No matter who you are, your level of familiarity and expertise with social media play a significant role in how well your home-based business is perceived in the online world. Social media can help you achieve recognition and connection with your target audience.

social media heartbeat-med

There are many social media networks available to help you. Each social media site has different components to reach your audience. The sheer variety of sites is not intimidating for the experienced marketer, but what about us?

We need to understand what each site actually does and determine if it is right for our business. The volume of information and its complexity makes it a daunting challenge for the average retiree operating a home biz.


What to Do Now?

There is a solution. “The Art of Social Media” can help you understand each platform in a clear, easy to understand text. The book explains how you can get the most return for your monetary investment.

Best of all, the tips found here have been tried and tested in the real world. The authors are speaking to seasoned social media veterans as well as newbies who need to know where to begin to build a business presence. Work with them step-by-step to discover:

  • How to optimize your business profiles
  • Provide engaging and power-packed content
  • Blog with confidence
  • Gain more followers
  • How to optimize each platform to work best for you.

These are only a few of the topics covered.

Follow these tips and tricks to become a social media master.

Click here for The Art of Social Media: Power Tips for Power Users direct link.
















Can’t Keep Up? Business Planners can Help Retirees Become More Productive

Can’t Keep Up? Business Planners can Help Retirees Become More Productive





Your Best Year 2016: Productivity Workbook and Creative Business Plans




What does a successful business year look like to you? For creative business owner, Lisa Jacobs, it looked like turning a $100 investment into a top earning storefront on Etsy. You can have the same kind of year when you invest in her new workbook, Your Best Year 2016.



Failure to Learn History are Doomed to Repeat It


Those who don’t learn from their mistakes are doomed to repeat them. Has this been true in your business ventures? Don’t let missteps and mistakes go unlearned.


Reap the benefits from what you discover from your mistakes. You can determine what works and what doesn’t work. Focusing on successful outcomes will lead to more success in the future. But how do you ensure you don’t forget your lesson?


One solution is to use this workbook in your business life. It helps creative entrepreneurs to get a handle on their business so that each successive year is better than the last. It begins with a review of the previous year, which for this workbook would be 2015. Discover what you didn’t do, what you did do, and what you should do to find success in your business planning.


Take that information and use it to prepare for 2016. Look at forming new habits that will work for you and discarding poor habits. You can develop monthly or quarterly reviews to help you stay on track. Use a list to set tasks and accomplish them. Check it off your list and then see what steps you did or forgot to do.


This book is packed with useful exercises and will be a valuable tool in your business toolbox. To buy Your Best Year 2016: Productivity Workbook and Creative Business Planner, click the direct link here.


















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